Marketing Day: Black Friday results, AMP’s long game & coupon affiliate myths

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Data: Mobile drives majority of Black Friday traffic, but PCs dominate sales
  Nov 28, 2016 by Greg Sterling
  Mobile devices drove 36 percent of sales but 55 percent of traffic.
• The filter bubble: it won an election and can help you win customers
  Nov 28, 2016 by Jeffrey L. Cohen
  Columnist Jeffrey Cohen believes that the right tools and the right data can help you to better appeal to your customers and win their business.
• Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
  Nov 28, 2016 by Barry Levine
  The New York City-based Vistar says this is the first use of first-party data like CRMs for OOH, and LiveRamp’s first OOH project.
• How do our biases impact PPC performance?
  Nov 28, 2016 by Brett Middleton
  With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.
• Pathmatics acquires WhatRunsWhere
  Nov 28, 2016 by Barry Levine
  Pathmatics, whose ad tracking is oriented toward enterprises, will remain separate as a brand and platform from WhatRunsWhere, which focuses on small agencies and brands.
• 10 ways to reduce SEO costs while increasing performance
  Nov 28, 2016 by Digital Marketing Depot
  If you’ve struggled to get more out of your SEO efforts or have limited resources to do work, then this white paper will provide direction and tools to reduce costs while increasing performance. Rowe Digital’s white paper outlines 10 best practices and recommendations, some obvious, and some you may not have considered.
• E-commerce tops $5 billion over weekend, mobile beats $1 billion on Black Friday
  Nov 28, 2016 by Greg Sterling
  Distinct online shopping days are now blurring into a longer Cyber Week.
• AMP’s long game
  Nov 28, 2016 by Barb Palser
  At one year, the open-source Accelerated Mobile Pages project has hit the gangly teenage stage. Columnist Barb Palser sums up what’s happening now and makes recommendations for publishers adopting the format.
• Without data, your marketing strategy won’t cut it in 2017
  Nov 28, 2016 by Tamar Weinberg
  As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above “trust your gut” thinking. Contributor Tamar Weinberg explains how to meet the challenge.
• 3 coupon affiliate myths it’s time to stop blindly believing
  Nov 25, 2016 by James Collins
  Columnist James Collins shares data from Rakuten Marketing to help debunk a few of the more pervasive misconceptions about coupon affiliates.
• Ad customizers just got a whole lot more powerful
  Nov 25, 2016 by Frederick Vallaeys
  Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
• The trouble with truth
  Nov 25, 2016 by Janet Driscoll Miller
  Do search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.

Online Marketing News From Around The Web:

Affiliate Marketing

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

• Amazon makes good on its promise to delete “incentivized” reviews, TechCrunch
• 4 Essential Holiday Strategies for E-Commerce Businesses, www.cmswire.com
• 5 charts showing why Cyber Monday is doomed, digiday.com
• 5 Ecommerce Fulfillment Metrics All Brands Must Track, multichannelmerchant.com
• 7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse, blog.crazyegg.com
• Amazon Enjoys Great Loyalty From US Amazon Shoppers, www.emarketer.com
• Holiday Ecommerce: The New Bot Threat, the New Defense, multichannelmerchant.com
• Increase Sales This Season by Making Comparison Shopping Easy, company-enterprise.myshopify.com
• Walmart.com gives Amazon stronger holiday competition, www.internetretailer.com

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

• 3 Social Media Success Strategies, www.searchenginepeople.com
• Reddit’s CEO edited comments on a pro-Trump thread and everyone should care, www.newstatesman.com
• 10 of the Best Social Media Marketing Tools for Your Business, www.jeffbullas.com
• 3 Social Media Success Strategies, www.searchenginepeople.com
• 4 Instagram Contest Ideas to Engage Your Followers, www.socialmediaexaminer.com
• 8 Crazy Useful Instagram Hacks To Try Right Now, www.internetmarketingninjas.com
• How to Set Up Google Analytics Goals for Facebook Ads, www.socialmediaexaminer.com
• Instagram Is Facebook’s Top App Advertiser. Twitter? Banned., adage.com
• The Ultimate LinkedIn Cheat Sheet, www.blogherald.com
• What Marketers Should Know About Instagram’s Shoppable Photo Tags, www.adweek.com

Video

---

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

Go to Source
Author: Amy Gesenhues

The post Marketing Day: Black Friday results, AMP’s long game & coupon affiliate myths appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/marketing-day-black-friday-results-amps-long-game-coupon-affiliate-myths/