Yesterday, Google announced a new AdSense format named “native ads.” The native ads come in two forms, (a) In-feed, In-article, and (b) Matched content. Both these formats are designed to “match the look and feel of your site” and blend into your content – which likely will drive more clicks on your ads – probably due to confusion.
As Glenn Gabe put it, this is exactly what SEOs tell their clients not to do so they don’t trigger some quality penalty:
— Glenn Gabe (@glenngabe) July 5, 2017
Here is the In feed ads:
Here is the matched content ads:
We’ve been saying this for years, that listening to Google AdSense can end up hurting your organic rankings – in theory. Google has an algorithm that specifically is designed to still important today.
We know Google’s organic and paid policies don’t align but seriously, Google has to do something – it makes them look like huge hypocrites and confuses the heck out of webmasters.
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Author: firstname.lastname@example.org (Barry Schwartz)
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