John Mueller of Google said on Twitter that if you have an exact match domain, aka EMD, it doesn’t give you a magic ranking bonus in Google. John said “there’s no magic EMD bonus.”
Here are the tweets:
Well, if there’s *no* competition, then do whatever you want. There’s no magic EMD bonus.
— John ☆.o(≧▽≦)o.☆ (@JohnMu) July 7, 2017
Google has said this before, in other words, keyword rich TLDs don’t help either.
But you should be aware that there is an EMD penalty that you need to be on the look out for.
Forum discussion at Twitter.
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Author: firstname.lastname@example.org (Barry Schwartz)
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