This week, the Interactive Advertising Bureau (IAB) Technology Lab released for comments a new draft of its OpenRTB framework that is designed to potentially handle entirely new forms of online buying and selling. The Lab describes version 3.0 as “a major [over]haul of the real-time bidding framework,” noting that it improves security in the ad supply chain […]
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source http://www.onpageseochecker.com/iab-tech-labs-new-draft-openrtb-3-0-is-designed-for-the-future-of-advertising/
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