Monday 18 September 2017

To mobile consumers, impatience is a virtue: How the on-demand economy is reshaping micro-moments

Impatience is a virtue. This just might be the mantra for today’s connected consumer. They live in an on-demand economy where, with a few taps and swipes of their mobile device, they can have what they want, when they want it. As more devices and apps deliver instant gratification, the more it sets a new […]

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