Monday 16 October 2017

Scott Brinker: Marketing is now customer experience’s champion

Perhaps you noticed it, too. At our most recent MarTech Conference, there seemed to be a transformation percolating throughout the sessions and presentations. After several false starts in previous years, it seemed to me that “marketing” is now clearly becoming something bigger. Marketing, of course, has grown way beyond websites, emails and ads. It’s now […]

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