Google Will Penalize Your Site For Using Event Markup Incorrectly

Google has had enough of people using the event markup in a misleading way and is now sending out a strict warning that if you use this markup in any other way then its intended purpose, Google may go ahead and penalize your site. The penalty will be in the form of a manual action […]

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source http://www.onpageseochecker.com/google-will-penalize-your-site-for-using-event-markup-incorrectly/

Google launches new Google Finance features in search and drops the portfolio feature

Google announced it is launching a new Google Finance experience today that brings many of the finance features directly into Google Search on desktop and mobile. With this launch, Google has dropped the portfolio, the ability to download your portfolio, and historical tables — which we saw coming a couple of months ago. In search, there […]

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source http://www.onpageseochecker.com/google-launches-new-google-finance-features-in-search-and-drops-the-portfolio-feature/

An Introduction to Using ‘Big Content’ For Link Building by @BrockbankJames

If you are still trying to build links with 500-word blog posts which only just scrape the surface of a topic, you’re probably wasting your time. The truth is that publishers (including both bloggers and journalists) simply have no reason to link out to your blog content in most instances. After all, why would they […]

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source http://www.onpageseochecker.com/an-introduction-to-using-big-content-for-link-building-by-brockbankjames/

Google: Featured Snippets Are Not Losing Their Appeal

We recently reported about the changes in the featured snippets being shown in Google. Yesterday, Pete Meyers from Moz posted more details about the loss in featured snippets on his blog. I did reach out to Google for a comment on this change but I have yet to hear back from Google PR. The closest […]

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source http://www.onpageseochecker.com/google-featured-snippets-are-not-losing-their-appeal/

Google Tests Research Search Carousel

Google seems to be testing a new search feature that shows a “research” search carousel box in the search results for content around your query. I cannot replicate this by Geoff Angell posted a screen shot on Twitter showing the feature in action. Here it is: I am able to see the “Refine by type”, […]

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source http://www.onpageseochecker.com/google-tests-research-search-carousel/

How to amplify your content marketing with influencer-driven writing contests

The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.e. those people who can impact your customers’ buying decisions. Hence the most effective content marketing strategy is the one that involves […]

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source http://www.onpageseochecker.com/how-to-amplify-your-content-marketing-with-influencer-driven-writing-contests/

Social Advocacy: Why Your Business Needs It & How to Get Started by @Jasmine_Sandler

In my work for the last 15+ years in utilizing social media to develop brands and communities, one thing has always remained true for brand strength – a sense of social advocacy both internally and externally is necessary for companies who want to develop a strong online reputation. What Is a Social Advocacy Program? A […]

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source http://www.onpageseochecker.com/social-advocacy-why-your-business-needs-it-how-to-get-started-by-jasmine_sandler/