How to Write Marketing Case Studies That Convert

In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness. Specifically, I’m talking about case studies. I’m […]

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source http://www.onpageseochecker.com/how-to-write-marketing-case-studies-that-convert/

Daily Search Forum Recap: November 27, 2017

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, IncCopyright © 1994-2017 RustyBrick ®, Inc. Web Development All Rights Reserved.This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License Go to […]

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SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google warns webmasters not to use misleading event markupNov 27, 2017 by Barry Schwartz Google can penalize your website if you use event markup in a misleading manner. Looking to get […]

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source http://www.onpageseochecker.com/searchcap-google-event-schema-penalty-knowledge-graph-local-panels-fake-reviews/

Google to Provide More Real-time Data in Google Trends by @MattGSouthern

Google Trends, is now going to provide even more real-time data on the popularity of search terms. In addition to organic search, Google Trends will offer data on searches conducted within News, Shopping, Images, and YouTube. Here’s a quick demonstration and test of the new features. Let’s search for Prince Harry of Wales, who has […]

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source http://www.onpageseochecker.com/google-to-provide-more-real-time-data-in-google-trends-by-mattgsouthern/

How your website redesign can sabotage your paid search efforts

Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked bad, was difficult to use and didn’t have an easy way to convert prospects. But when we learned that the client was in the process of redesigning this website, we agreed to […]

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source http://www.onpageseochecker.com/how-your-website-redesign-can-sabotage-your-paid-search-efforts/

Google warns webmasters not to use misleading event markup

Google is warning publishers and webmasters not to use event markup in a way that is misleading to searchers, or else Google will remove the ability for your whole website to show rich snippets in its search results. Google said it has recently updated and clarified the guidelines around the use of event markup after […]

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source http://www.onpageseochecker.com/google-warns-webmasters-not-to-use-misleading-event-markup/

Looking to get out of the SEO business? Good!

It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on WebmasterWorld highlighted this fact when a poster lamented the challenges he has faced adapting to changes in the SEO industry, and he said that he was considering leaving the industry entirely. This […]

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source http://www.onpageseochecker.com/looking-to-get-out-of-the-seo-business-good/