Marketing Day: Finding your best users, a mobile ad format study & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

• Acxiom Announces Premier Partnership with Adobe for Audience Data Management Services, www.businesswire.com
• Knotch Launches Market-Leading, Integrated Intelligence Suite for Brands, www.businesswire.com
• PowerInbox Unveils the Latest DynamicMail, the Most Advanced Solution to Maximize Customer Engagement and ROI of Marketing Emails, www.businesswire.com
• Seismic/Gatepoint Research: Sales, Corporate Demand, Branding Top Content Challenges for B2B Enterprises, www.marketwired.com
• Apple & Deloitte Team Up to Accelerate Business Transformation on iPhone & iPad, www.businesswire.com
• Salesfusion Enhances Account-Based Marketing Offering, salesfusion.com

MarTech

Mobile/Local Marketing

Other Items

Social Media

• 8 Stats That Show How Huge an Opportunity Instagram Is for Sports Marketers, www.adweek.com
• A Check List of 15 Social Media Tips to Kindle Audience Engagement, www.searchenginepeople.com
• A Guide to Building the Best Possible Facebook Custom Audience, www.socialmediaexplorer.com
• Conversion from paid Facebook campaigns rises for 68% of retailers, www.retaildive.com
• Everything You Need to Know About Twitter Moments, blog.bufferapp.com
• Facebook’s F8 2017 conference outgrows SF, hits San Jose April 18th-19th, techcrunch.com
• Global Spotlight: Instagram in Germany, blog.business.instagram.com
• How Instant Articles are Stacking Up the Engagement, www.newswhip.com
• How to Turn Your Social Following into Leads, smallbiztrends.com
• LinkedIn’s Transparency Report about Government Requests for Member Data: First Half of 2016, blog.linkedin.com
• The Instagram for Brands Play Book, www.martechadvisor.com
• Why 76% of retailers are spending more this year on social media marketing, www.internetretailer.com

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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