Instagram’s Superzoom Could be the Next Boomerang by @MattGSouthern

Instagram has a new effect for videos that could end up being one of its best original features since the Boomerang. Those dramatic zooms you may see users adding to videos manually can now be done automatically, thanks to a new feature called ‘Superzoom.’ When getting ready to record a video, right next to the […]

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source http://www.onpageseochecker.com/instagrams-superzoom-could-be-the-next-boomerang-by-mattgsouthern/

Google AdWords’ New Showcase Shopping Ads Can Display Collections of Products by @MattGSouthern

Google has rolled out a new shopping ad in AdWords just in time for the holiday season. Showcase Shopping ads have been designed to meet the needs of today’s mobile shoppers, while giving businesses the opportunity to sell more products. This new ad type allows advertisers to put together a selection of products to be […]

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source http://www.onpageseochecker.com/google-adwords-new-showcase-shopping-ads-can-display-collections-of-products-by-mattgsouthern/

‘Ask Me Anything’ with Google’s Gary Illyes at SMX East

At last week’s SMX East conference, Google’s webmaster trends analyst Gary Illyes took questions from the dual moderators — Barry Schwartz and Michelle Robbins — as well as from the audience in a session called “Ask Me Anything.” In this post, I will cover that question-and-answer dialogue, though what you’ll see below are paraphrases rather […]

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source http://www.onpageseochecker.com/ask-me-anything-with-googles-gary-illyes-at-smx-east/

Quickly Respond to LinkedIn Messages With New Smart Replies by @MattGSouthern

LinkedIn is bringing smart replies to its messaging platform in an effort to help keep conversations going. Finding the time to reply to messages on LinkedIn can be a challenge, the company admits, but failure to respond could result in missed opportunities. LinkedIn promises to shave time off the process of sending messages back and […]

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Now You Can Share Links to Snapchat from Third Party Apps on iOS by @MattGSouthern

Snapchat recently updated its iOS app with a feature that was previously only available on Android — link sharing from third-party apps. When you’re viewing content in another app and tap the share button at the bottom of the screen, you will now see Snapchat as an option of other apps to share to. A […]

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source http://www.onpageseochecker.com/now-you-can-share-links-to-snapchat-from-third-party-apps-on-ios-by-mattgsouthern/

Daily Search Forum Recap: October 31, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: 2017 Halloween Logos From The Search IndustryYesterday we shared a preview of the Google Halloween logo which is both an animated Doodle and a […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-october-31-2017/

SearchCap: Google service ads, local search & Halloween

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home services ads program rebrands, expanding to 30 cities by end of 2017Oct 31, 2017 by Ginny Marvin The program is now in 17 cities. A new app helps businesses […]

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source http://www.onpageseochecker.com/searchcap-google-service-ads-local-search-halloween/

Google: Improving Low Quality Content is Better Than Deleting It by @MattGSouthern

Google’s John Mueller has cleared up any confusion around what to do with low quality content when he was asked about it today during a Google Webmaster Hangout. First, Mueller gives a decidedly non-technical definition of low quality content: “So, in general, when it comes to low quality content that’s something where we see your […]

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source http://www.onpageseochecker.com/google-improving-low-quality-content-is-better-than-deleting-it-by-mattgsouthern/

Marketing Day: The impact of ad blockers, Facebook Dynamic ads for Travel campaigns & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The ROI of recommendation engines for marketingOct 31, 2017 by Daniel FaggellaRecommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits […]

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source http://www.onpageseochecker.com/marketing-day-the-impact-of-ad-blockers-facebook-dynamic-ads-for-travel-campaigns-more/

Customer Experience in the Age of Social Media

Join our social media and CX experts as they explain how social customer service tools can help brands provide winning digital customer experiences. They’ll discuss how to manage that experience across multiple social touch points, leverage evolving social customer service tools and platforms to deliver long-term value and act on real-time customer insights to drive […]

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source http://www.onpageseochecker.com/customer-experience-in-the-age-of-social-media/

Oh, no! AdWords can now spend double your budget. Or not…

In case you hadn’t already heard, AdWords can now spend up to double your campaign’s daily budget… which is pretty darned irritating! Fortunately, your favorite PPC superhero is here to save the day. Yep, here I am! So let’s see if we can’t script our way out of this mess. For 99 percent of campaigns, […]

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source http://www.onpageseochecker.com/oh-no-adwords-can-now-spend-double-your-budget-or-not/

E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip

If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a happy holiday season for Facebook. E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in the third quarter of 2017 than they did in the same period last year, according to […]

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source http://www.onpageseochecker.com/e-commerce-brands-boost-facebook-ad-spend-as-cpms-cpcs-rise-but-ctrs-dip/

Vistar launches private marketplace for Digital Out-of-Home

The Digital Out-of-Home (DOOH) market is heating up. And, to keep up, DOOH ad platform Vistar Media has launched a private marketplace. Called Marketplace Deals, it covers outdoor US and Canadian digital signage like billboards, bus shelter displays and screens in elevators and taxis. In a private marketplace, ad buyers and inventory sellers know from […]

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source http://www.onpageseochecker.com/vistar-launches-private-marketplace-for-digital-out-of-home/

Content Analytics launches retailers’ Scorecards for brands’ product pages

Content Analytics provides content management and analytical tools for brand product pages on big retailer sites. For instance, Samsung might use Content Analytics for managing the content of the page about its Galaxy Tab smartphone on the Walmart site. The four-year-old Content Analytics is one of several content/analytics tools provided by such major retailers as […]

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source http://www.onpageseochecker.com/content-analytics-launches-retailers-scorecards-for-brands-product-pages/

Ad-mageddon! Ad blocking, its impact, and what comes next

Since the mid ’90s, the internet has been filled with examples of something tiny becoming something big — and changing everything. Ad blocking is another of those stories that will be told, in years to come, around smoldering tweet-fires by grumpy old digital marketers like me. Ad blockers have already had a huge impact on […]

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source http://www.onpageseochecker.com/ad-mageddon-ad-blocking-its-impact-and-what-comes-next/

The ever-growing local search universe

For those who missed it, Whitespark’s overhaul of the US Local Search Ecosystem interactive tool was recently released, and it does a fantastic job of showing how vast and complex the search industry has become. The ecosystem visualizes the web of search engines, data providers, publishers, directories and other businesses that use local data about […]

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6 Reasons Why Some People Think Black Hat SEO Tactics Work by @benjarriola

Everybody has their own definition of “black hat SEO”. Put simply, black hat SEO includes any techniques that are against Google’s guidelines. Some people view them as a fast track to achieve higher rankings. In fact, many SEO practitioners believe black hat SEO tactics are useful and they encourage others to use them. Some common […]

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Halloween Google doodle tells the story of Jinx, the lonely ghost

For this year’s Halloween holiday, Google pulled together its full team of doodlers to develop and produce a ghost story. The story — told in a YouTube video called “Jinx’s Night Out” — is about Jinx, the lonely ghost, who wants to be part of the trick-or-treating activities, but thinks he must first find a […]

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source http://www.onpageseochecker.com/halloween-google-doodle-tells-the-story-of-jinx-the-lonely-ghost/

Google home services ads program rebrands, expanding to 30 cities by end of 2017

Google is rebranding and rolling out its advertising and verification for local service providers that launched in beta in 2015 as Google Home Services. Now known as Google Local Services, Google announced Tuesday that the program has expanded to 17 US cities with plans to be in 30 cities by year-end. Service providers can manage […]

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One of Google’s Biggest Mistakes Was Naming Algorithm Updates by @askreinhart

When I began my career in digital marketing, I had a tough time describing what I did to other people. SEO wasn’t a known profession back then, and it certainly wasn’t something that you could easily bring up in conversation. I remember the weird looks, the fake head nods, and the smiles from people acknowledging […]

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2017 Halloween Logos From The Search Industry

Yesterday we shared a preview of the Google Halloween logo which is both an animated Doodle and a video Doodle at the same time. But now that it is Halloween, I wanted to share the logos from the search industry, not just Google, but also Bing, Dogpile, Baidu, Sogou, and our very own site. Here […]

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source http://www.onpageseochecker.com/2017-halloween-logos-from-the-search-industry/

Google Employee Clicks On AdWords Ads Do Not Cost

Did you know that if a Google employee, Googler, clicks on your AdWords or any Google ads, while in the Google network, Google doesn’t count those clicks? So if Googlers are clicking on ads, be it your SEO AdWords ad or anything else, that click is not registered and does not cost the advertiser a […]

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source http://www.onpageseochecker.com/google-employee-clicks-on-adwords-ads-do-not-cost/

Google videos vs. YouTube: Which is the best video search engine?

Video is booming as a content marketing medium. People love watching videos online, and producing great video content is quickly becoming one of the most surefire ways to command attention and grow a following. In fact, by 2019, video is expected to drive an astonishing 80% of all internet traffic. Clearly, it’s important for businesses […]

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source http://www.onpageseochecker.com/google-videos-vs-youtube-which-is-the-best-video-search-engine/

8 Ways to Measure Social with Google Analytics by @coreydmorris

The maturity and widespread acceptance of social media marketing, combined with the expectation of being able to track everything in the era of big data, has created a lot of expectations. It has also raised deeper questions about performance. Using Google Analytics, we have the power to go deeper to prove the impact and value […]

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source http://www.onpageseochecker.com/8-ways-to-measure-social-with-google-analytics-by-coreydmorris/

Ceridian CMO says internal communications are key to branding through an acquisition

Five years ago, Ceridian, a human resources management platform, acquired Dayforce, a cloud application focused on managing the entire employee process from hire to retire. “Ceridian had always had its roots in payroll,” says Ceridian CMO Kristina Cleary. “It was actually founded in 1932, and has always managed payrolls for some of the world’s largest […]

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source http://www.onpageseochecker.com/ceridian-cmo-says-internal-communications-are-key-to-branding-through-an-acquisition/

Google: Your Multilingual Pages Shouldn’t Be Word For Word Translation

Some folks might think that Google requires that when you use hreflang and make a multilingual web site, that each page that is translated from one language to another must be done word-for-word. That is absolutely not the case. In fact, it is best to translate the page normally and not do word for word […]

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source http://www.onpageseochecker.com/google-your-multilingual-pages-shouldnt-be-word-for-word-translation/

Majestic Stops Scraping Google, Google Is Happy

Not all SEO tools are black hat scrapers anymore, Majestic announced they have stopped scraping Google for position checking and is now using the Google Search Console APIs. They said “Majestic is really pleased to be able to share today’s release… Google compliant rank checking and keyword search data for your verified sites!” In fact, […]

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source http://www.onpageseochecker.com/majestic-stops-scraping-google-google-is-happy/

Google: Use Fetch & Submit To Increase Indexing Speed

Over two years ago, I reported how you can use fetch and render with the submit to index feature to expedite indexing of that specific page. It has been a while and some of you may have forgotten that you can use the Fetch as Google, click “fetch” and then the “Request indexing” button to […]

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Weatherproof SEO: How to Stay on Top of Google Algorithm Changes by @https://twitter.com/semrush

This is a sponsored post written by SEMrush. The opinions expressed in this article are the sponsor’s own. Google’s SERPs change every day. Sometimes it’s you, sometimes it’s your competitors trying to outrun you, and sometimes it’s Google itself updating its algorithms (John Mueller from Google confirmed that algorithm changes happen on a daily basis). Because of […]

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source http://www.onpageseochecker.com/weatherproof-seo-how-to-stay-on-top-of-google-algorithm-changes-by-httpstwitter-comsemrush/

Unfiltered: How to Show Up in Local Search Results

If you’re having trouble getting your local business’ website to show up in the Google local 3-pack or local search results in general, you’re not alone. The first page of Google’s search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the […]

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source http://www.onpageseochecker.com/unfiltered-how-to-show-up-in-local-search-results/

Instagram Lets Users Add a Friend to Live Broadcasts by @MattGSouthern

Instagram has introduced the ability to add another person to your live videos, making it possible for two accounts to broadcast together at the same time. While broadcasting a live video there will be a new icon at the bottom of the screen, which you can tap to invite someone else to join the live […]

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source http://www.onpageseochecker.com/instagram-lets-users-add-a-friend-to-live-broadcasts-by-mattgsouthern/

Facebook opens Collection ad format to Dynamic Ads for Travel campaigns

Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s attentions. Brands retargeting travel-minded consumers through Facebook’s Dynamic Ads for Travel product can now use its full-screen, immersive Collection ad format for their campaigns, the company announced on Monday. Facebook introduced the iAd-like, mobile-only ad […]

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source http://www.onpageseochecker.com/facebook-opens-collection-ad-format-to-dynamic-ads-for-travel-campaigns/

9 reasons why search marketers have been at the cutting edge of marketing technology

As marketing functions increasingly rely on technology, Scott Brinker, aka “Chief MarTech,” laid out nine reason he believes search marketers are poised for leadership as marketing becomes increasingly technology-dependent in a keynote presentation at SMX East in New York City last week. Search marketers, of course, employ any number of tools and technologies in their […]

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source http://www.onpageseochecker.com/9-reasons-why-search-marketers-have-been-at-the-cutting-edge-of-marketing-technology/

Daily Search Forum Recap: October 30, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Won’t Change Search Results Based On Google Domain Names AnymoreGoogle announced that going to a specific Google ccTLD will no longer change how […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-october-30-2017/

SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Improve Your Keyword Research and Targeting with “Keywords by Site” Data in SEO […]

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source http://www.onpageseochecker.com/searchcap-bing-ads-grows-amazon-ad-revenues-ppc-audits/

Marketing Day: Emerging marketing technologies, local SEO & Facebook ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology: Online Marketing News From Around The Web: 3 Simple Keys to a Successful Video Strategy, Copyblogger 6 Email Marketing […]

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source http://www.onpageseochecker.com/marketing-day-emerging-marketing-technologies-local-seo-facebook-ads/

How emerging technologies will affect your business in 2018

Remember just a decade ago when buzzwords like “mobile,” “social” and “the cloud” were still fairly new and exciting? These innovations forced businesses to re-evaluate their priorities and rethink how to use technology to engage their audiences. Now, technology develops faster than business can implement it. This rapid pace of innovation begs the question: What’s […]

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Google is Among the Most Trusted Tech Companies [SURVEY] by @MattGSouthern

Compared to other tech companies, research from The Verge shows that Google is among the most trusted. Google ranks just below Amazon in terms of consumer trust. That’s saying something because people trust Amazon almost as much as their own bank, according to the survey data. On the other end of the spectrum, Facebook and […]

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Audi campaign on UK digital billboards tracks traffic and weather

You may still be thinking of billboards as big, static signs. If so, time to reboot that vision, because they are becoming giant screens that respond to their environment. The latest case in point: a campaign in the UK for Audi. Developed by creative agency BBH and digital-out-of-home production shop Grand Visual, the campaign began […]

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source http://www.onpageseochecker.com/audi-campaign-on-uk-digital-billboards-tracks-traffic-and-weather/

Kochava expands into blockchain for ad insertion orders

New blockchain-focused startups are springing up right and left, but this week an established mobile measurement firm is jumping on the bandwagon. Kochava began in 2011 as a provider of attribution and other marketing analytics for mobile, and, in recent times, it has expanded into web, desktop, Xbox, Oculus VR and other channels. The Idaho-based […]

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source http://www.onpageseochecker.com/kochava-expands-into-blockchain-for-ad-insertion-orders/

Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters

In its first quarter results of fiscal year 2018, ending September 30, 2017, Microsoft reported search advertising revenue grew by 15 percent year over year, excluding traffic acquisition costs (TAC). Gross revenue from search advertising rose by $210 million, compared to $124 million the previous quarter. The majority of Microsoft’s search advertising revenue comes from […]

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Google Halloween Costume Quiz Easter Egg Found in Google Home by @MattGSouthern

A new Easter egg found in Google Home can help you figure out what your Halloween costume should be this year. Need some last minute ideas? Then ask Google Home. SEJ reader Fred Pfaff, of Phelps Agency, tipped us off to Google’s Halloween costume quiz with a detailed explanation of how it works. After asking […]

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How to ensure your external PPC account audit isn’t a waste of time

If you run a PPC agency, you’ll know it’s not that unusual for clients to occasionally bring in an outside auditor to review their PPC accounts. Sometimes, your client will let you know in advance; sometimes, you’ll find out when you see a request to access the account. And sometimes, you won’t find out until […]

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source http://www.onpageseochecker.com/how-to-ensure-your-external-ppc-account-audit-isnt-a-waste-of-time/

13 outdated SEO tactics that should terrify you

As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics. These tactics range from harmless but ineffective (like Casper the Friendly Ghost) all the way to completely devastating […]

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The 11 Best SEO Books You Should Read by @BrianHarnish

There have been many guides about SEO books that you should read. Mostly, they are usually all about SEO, one right after the other. I wanted to do something different with this post and provide some different educational material that spans all of the components of modern SEO. The thing about SEO: it doesn’t work in […]

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What you can learn from a bad email

Three years ago, I lived in California. I loved living in California, because I was close to the wine country and golf courses, and the weather was always lovely. But I ended up moving to Texas because the cost of living in paradise was too high. I could have bought a high-end Tesla for what […]

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source http://www.onpageseochecker.com/what-you-can-learn-from-a-bad-email/

What are the SEO benefits of social media?

How does using social media benefit your efforts with SEO? Back in 2008, Search Engine Watch published the article ‘Social Media and SEO – Friends with Benefits‘, and I’d highly recommend reading it back now for a stark reminder of how far the digital world has progressed in the last nine years. Some of the […]

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source http://www.onpageseochecker.com/what-are-the-seo-benefits-of-social-media/

Google Does Not Want To Depend On Structured Data & Schema In Future

At SMX East, Gary Illyes from Google said that he wants to see Google to get to a place where they do not need structured data or schema. Meaning, that Google is not dependent on webmasters and publishers to markup their HTML with schema and data in order for Google to fully understand that this […]

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source http://www.onpageseochecker.com/google-does-not-want-to-depend-on-structured-data-schema-in-future/

Preview Of Google’s 2017 Happy Halloween Logo

Google’s Halloween Doodle, special logo, is going live tomorrow, October 31st but it is live in some countries already, since it is tomorrow there. Sadly, with the new location change, I cannot easily change the location without going into settings and doing that change. The logo is an animated GIF and a video. When you […]

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source http://www.onpageseochecker.com/preview-of-googles-2017-happy-halloween-logo/

Google Won’t Change Search Results Based On Google Domain Names Anymore

Google announced that going to a specific Google ccTLD will no longer change how Google shows you search results. Instead, Google is going to detect where you are, no matter the ccTLD you are on, and automatically serve you search results based on your current location. So if you wanted to get German search results, […]

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source http://www.onpageseochecker.com/google-wont-change-search-results-based-on-google-domain-names-anymore/

How Smart Speakers with Screens Are Advancing Search

Amazon introduced Echo Show and its seven-inch touchscreen in June to allow Alexa to “show you things” like movie trailers, music lyrics, recipes and weather forecasts. The newer Echo Spot, which will be available in December, is a smaller, circular version that displays similar voice-enabled visuals. Meanwhile, a peek inside the code of the latest Google […]

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source http://www.onpageseochecker.com/how-smart-speakers-with-screens-are-advancing-search/

Facebook’s dynamic creative can generate up to 6,250 versions of an ad

Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based on who they are shown to and where they appear. Facebook’s new dynamic creative tool enables brands to input multiple options for each of the elements that make up an ad — […]

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source http://www.onpageseochecker.com/facebooks-dynamic-creative-can-generate-up-to-6250-versions-of-an-ad/

SEO, Gerald Weber, aka Gman, Suddenly Passed Away At Age 44

I am sad to report that Gerald Weber, aka Gman, an SEO many of you know, has passed away suddenly on Friday, October 27, 2017. He was incredibly young, only 44 years old, and he has a family. I cannot imagine what his family is going through right now. I don’t know many details outside […]

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Google Mobile Search Tests New Design For Did You Mean

Paul Shapiro posted on Twitter a screen shot of Google mobile search results showing a new design for the “did you mean” feature. Normally, the did you mean is just another blue link but here it is in the form of a box that explains other variations of the search results you can get if […]

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source http://www.onpageseochecker.com/google-mobile-search-tests-new-design-for-did-you-mean/

Google Halloween Zombie Apocalypse

I’ve been seeing many Googlers dressed up for Halloween in my various sources for the Search Picture of the Day, but this one is so far the best. A bunch of Googlers at the European office are dressed up together as zombies for the apocalypse. They got chain saws, masks, helmets, claws and much much […]

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source http://www.onpageseochecker.com/google-halloween-zombie-apocalypse/

Rothy’s uses Twitter Ads to drive brand awareness

Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with their marketing team to learn about […]

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source http://www.onpageseochecker.com/rothys-uses-twitter-ads-to-drive-brand-awareness/

How to Create Consumer-Centric Content by @infobrandz

In the modern world, the future of brands lies in the hands of the online community. Their collective voice has grown so powerful that it can single-handedly build a brand that everyone else will trust or topple down an entire enterprise until it’s reduced to nothingness. I have seen such events unfold before my eyes. […]

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source http://www.onpageseochecker.com/how-to-create-consumer-centric-content-by-infobrandz/

7 Reasons Solo Bloggers Outperform Company Bloggers in Influence by @WebDevEtc

One of the biggest things business bloggers struggle with is gaining influence or establishing thought leadership in their field. According to the B2B Content Marketing Report, thought leadership was one of the top three content marketing goals, with 43 percent of respondents indicating that it was a priority. Not too long ago, someone on Inbound […]

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Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016

Yesterday Amazon announced third-quarter earnings. The company reported sales growth of 34 percent to $43.7 billion. A year ago Amazon reported $32.7 billion in sales. For purposes of this post, the notworthy part is Amazon’s “other” revenue, which is basically advertising. Buried at the bottom of the Net Sales chart in the press release was this line item: […]

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source http://www.onpageseochecker.com/amazon-q3-ad-revenues-surpass-1-billion-up-roughly-2x-from-early-2016/

Daily Search Forum Recap: October 27, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Other Great Search Forum Threads: Twitter Beats Estimates With $590 Million Sales, WebmasterWorld @ryonflack @methode If *you’re* embedding them on your pages, who is […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-october-27-2017/

SearchCap: Google search location changes, GOOG earnings & Facebook marketplace

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google searches now correspond to user location instead of domainOct 27, 2017 by Amy Gesenhues Users can still change their search settings to select a country service if desired. Mobile-first updates […]

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source http://www.onpageseochecker.com/searchcap-google-search-location-changes-goog-earnings-facebook-marketplace/

Marketing Day: Agent-client relationships, IAB ads.txt initiative & a holiday retail survey

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Tips to troubleshoot your technical SEOOct 27, 2017 by Patrick StoxStumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve some […]

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source http://www.onpageseochecker.com/marketing-day-agent-client-relationships-iab-ads-txt-initiative-a-holiday-retail-survey/

Google searches now correspond to user location instead of domain

Google announced today that it is changing the way it labels country services on the mobile web, Google app for iOS and desktop Search and Maps. According to Google, one in five searches is now location-related. To make search results more relevant, Google says the country of service will no longer be indicated by the […]

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source http://www.onpageseochecker.com/google-searches-now-correspond-to-user-location-instead-of-domain/

Google Search Will No Longer Use Domains to Indicate Country Service by @MattGSouthern

Google search across desktop, mobile web, mobile apps, and Maps will no longer use country code top level domains (ccTLDs) to indicate where a user is searching from. Historically, Google has indicated the country service being access through the use of domains such as Google.ca, Google.nz, Google.com.br, and so on. Going forward the country service […]

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source http://www.onpageseochecker.com/google-search-will-no-longer-use-domains-to-indicate-country-service-by-mattgsouthern/

Mobile-first updates from SMX East

As every SEO knows, the rise of mobile searches has prompted Google to prioritize mobile signals in determining search results. To that end, the search giant is in the slow-going process of rolling out its mobile-first index, which is expected to be fully implemented sometime next year. In the meantime, getting sites ready is a […]

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source http://www.onpageseochecker.com/mobile-first-updates-from-smx-east/

Facebook third-party partnerships bring huge trove of used car listings to Marketplace

Facebook launched its classifieds Marketplace in October 2016 and has been building out content, categories and geographies since then. Yesterday the company announced major new third-party deals to bring more used car inventory into Marketplace. The company named partnerships with Edmunds, Cars.com, Auction123, CDK Global and SOCIALDEALER. In the Edmunds case alone, that represents 4,000 local car dealers and […]

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source http://www.onpageseochecker.com/facebook-third-party-partnerships-bring-huge-trove-of-used-car-listings-to-marketplace/

Facebook will show all the ads a Page is running & archive US federal election ads

Twitter isn’t the only social network making its ads more transparent in the wake of the Russian election ads controversy. Facebook will begin displaying all the ads that brands are currently running across the company’s properties on their Facebook Pages, the company announced on Friday. Next month, Facebook will add a “View Ads” tab to […]

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source http://www.onpageseochecker.com/facebook-will-show-all-the-ads-a-page-is-running-archive-us-federal-election-ads/

Google AdWords Introduces Ad Unit for In-Store Products by @MattGSouthern

Google has announced plans to introduce local display ads for highlighting in-store products and sales. Unlike other Google ads, which typically spotlight products and services that can be ordered online, local display ads promote goods that can be acquired at brick and mortar locations. Rather than driving online traffic, the goal of local display ads […]

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source http://www.onpageseochecker.com/google-adwords-introduces-ad-unit-for-in-store-products-by-mattgsouthern/

Faceted Navigation: Best Practices for SEO by @natalieannhoben

When it comes to large websites, such as e-commerce sites with thousands upon thousands of page, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart internal linking strategy is key for these types of sites. However, doing that properly oftentimes involves new challenges when trying […]

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source http://www.onpageseochecker.com/faceted-navigation-best-practices-for-seo-by-natalieannhoben/

Marketers plan to test out Facebook Stories because why not

Facebook Stories could be a serious opportunity for brands. Don’t laugh; marketers aren’t. Facebook’s copy of Instagram’s clone of Snapchat’s popular feature has failed to take off among regular users. Now the social network is opening up Stories to Pages in hopes that someone — anyone — uses its version of the ephemeral photo-and-video format. […]

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source http://www.onpageseochecker.com/marketers-plan-to-test-out-facebook-stories-because-why-not/

Amex and Acxiom create a prediction engine based on purchase data

American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service Acxiom — called Predictive Intent Segments — to use that spending data to predict which individuals are likely to buy certain products. Let’s say you’re a bike manufacturer that wants “to find households […]

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source http://www.onpageseochecker.com/amex-and-acxiom-create-a-prediction-engine-based-on-purchase-data/

An in-depth guide to Google ranking factors

In SEO, Google’s ranking factors are the stuff of legend. There are rumored to be more than 200 signals which inform Google’s rankings (although this statistic originated in 2006, so it’s probably safe to say things have changed a bit since then), and the exact factors which make up this list, as well as their […]

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source http://www.onpageseochecker.com/an-in-depth-guide-to-google-ranking-factors/

Local SEO for service-area businesses requires a lot of servicing

Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much the only thing — they want to know is how to rank in the Local Pack in cities where they don’t have a physical location. I am sure I don’t need […]

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source http://www.onpageseochecker.com/local-seo-for-service-area-businesses-requires-a-lot-of-servicing/

Search in Pics: Halloween at Google, Cowboy Android statue & a scary but yummy Google cake

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google office ready for Halloween: Source: Instagram A scary Google cake: Source: Instagram Android cowboy statue: […]

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source http://www.onpageseochecker.com/search-in-pics-halloween-at-google-cowboy-android-statue-a-scary-but-yummy-google-cake/

How to Use Facebook Page Insights Like an Expert by @AdamHeitzman

By now, most business owners and marketers know how important it is to have a Facebook business page. Facebook is a platform that provides an easy way for you and your customers and prospects to interact with each other. It’s also a fantastic place to: Alert people about sales and coupons. Announce new products or […]

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source http://www.onpageseochecker.com/how-to-use-facebook-page-insights-like-an-expert-by-adamheitzman/

Protagonist adds action tools to its narrative analytics for brands

In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the “underlying beliefs and motivations of consumers.” These messaging narratives were then made available to inform a client brand’s marketing strategy. Protagonist defines narratives as “deeply held beliefs that drive human behavior.” The company’s technology was originally […]

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source http://www.onpageseochecker.com/protagonist-adds-action-tools-to-its-narrative-analytics-for-brands/

How to identify the best publishers to help you achieve your business goals

Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the “right” publishers are, you need to (a) understand your business objectives; and (b) have the data that allows you to understand which publishers are likely to help you achieve those objectives. Here, I’m going to walk […]

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source http://www.onpageseochecker.com/how-to-identify-the-best-publishers-to-help-you-achieve-your-business-goals/

Infutor launches a propensity marketplace of consumers interested in buying cars

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources — such as car and home ownership or if a person has recently moved. The […]

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source http://www.onpageseochecker.com/infutor-launches-a-propensity-marketplace-of-consumers-interested-in-buying-cars/

Search Buzz Video Recap: Google Search Update, Mobile First Rollout, More Search Console Data & More

Google might be rolling out a new search ranking algorithm change now, we will keep watching it. Google said the mobile first index is live for a few sites but will never stop rolling out. Google does push this mobile first index live on the host level, not the page by page level. Google probably […]

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source http://www.onpageseochecker.com/search-buzz-video-recap-google-search-update-mobile-first-rollout-more-search-console-data-more/

Google Search Algorithm & Ranking Update Brewing?

Over the past 24-48 hours there has been an uptick in chatter across social media, the SEO communities and the forum threads around Google ranking and search results shifts. In fact, it has been pretty volatile over the past couple of months based on our reporting. But there seems to have been something going on, […]

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source http://www.onpageseochecker.com/google-search-algorithm-ranking-update-brewing/

The Complete Guide to Testing Your Accelerated Mobile Pages by @overthetopseo

Google launched Accelerated Mobile Pages – simply known as AMP – to make mobile web browsing faster. AMP allows you to rank higher in the mobile search results. However, only valid AMP pages are eligible to be displayed in the search results. Proper AMP testing is extremely crucial in order to remove any errors or warnings and […]

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source http://www.onpageseochecker.com/the-complete-guide-to-testing-your-accelerated-mobile-pages-by-overthetopseo/

Google: Pruning Content Never Should Have Worked For Panda

The other day, we reported that Gary Illyes from Google said that pruning content was not safe so I asked him about it at SMX East yesterday. Gary did say you could use this tactic in the past, back in 2015. In short, Gary said he joined Google around the time Panda launched. From everything […]

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Google Search Console Beta Launch Should Give Us A Years Worth Of Data

Google has been promising more than 90 days worth of data in the Google Search Console, formerly Webmaster Tools, since 2013 and they have been teasing us with it over and over again since. At SMX East, I pressed Gary Illyes about it and he said he would like to see the new longer termed […]

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source http://www.onpageseochecker.com/google-search-console-beta-launch-should-give-us-a-years-worth-of-data/

Google Local Panel Shows “Inside This Place”

Google seems to be rolling out a new feature for the local knowledge panel named “inside this place.” Sergey Alakov posted on Twitter about it and it shows under the local Q&A box for some local businesses. It shows inside photos of the business and then also lets searchers to add their own photos with […]

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source http://www.onpageseochecker.com/google-local-panel-shows-inside-this-place/

Deloitte predicts e-commerce will outperform in-store spending this holiday season

After surveying more than 5,000 US consumers, Deloitte’s 2017 Holiday Retail Survey found, for the first time ever, that people plan to spend a majority of their holiday budget online. The prediction is based on the survey question asking participants, “What percentage of your total holiday budget do you expect to spend: online via a […]

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source http://www.onpageseochecker.com/deloitte-predicts-e-commerce-will-outperform-in-store-spending-this-holiday-season/

How to Use the "Keywords by Site" Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting – Whiteboard Friday

One of the most helpful functions of modern-day SEO software is the idea of a “keyword universe,” a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at your fingertips can […]

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Google: We Won’t Tell You When the Mobile-First Index Has Fully Rolled Out by @MattGSouthern

Google’s Gary Illyes stated at SMX East that the company will not announce when the mobile-first index is done rolling out. In fact, it may never be fully rolled out, as Illyes says there will always be some anomalies. This information comes from those in attendance at SMX East who were tweeting highlights from the […]

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source http://www.onpageseochecker.com/google-we-wont-tell-you-when-the-mobile-first-index-has-fully-rolled-out-by-mattgsouthern/

Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24%

Google parent Alphabet announced third-quarter results. Both revenues and earnings per share beat Wall Street estimates. The company reported roughly $27.8 billion in total revenues (up 24 percent), with Google contributing all but $302 million of that amount. Earnings per share were $9.57, which was about $1.24 higher than expected. Advertising generated just over $24 billion […]

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source http://www.onpageseochecker.com/alphabet-goog-third-quarter-beats-estimates-27-8-billion-revenues-up-24/

Daily Search Forum Recap: October 26, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Mobile First Index Is Live For Few Sites & Never Will Stop Rolling OutAs you know, I kind of got Google’s John Mueller […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-october-26-2017/

SearchCap: Google mobile first index, fact checking partnership & Landy Awards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tips to troubleshoot your technical SEOOct 26, 2017 by Patrick Stox Stumped by a technical SEO issue? Columnist Patrick Stox has some tips and tricks to help you diagnose and solve […]

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source http://www.onpageseochecker.com/searchcap-google-mobile-first-index-fact-checking-partnership-landy-awards/

Marketing Day: B2B developer marketing, Twitter’s brand strategy director & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology: Online Marketing News From Around The Web: 8 Rules for the Startup Marketer (or Anyone Who Wants to Think […]

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source http://www.onpageseochecker.com/marketing-day-b2b-developer-marketing-twitters-brand-strategy-director-more/

Tips to troubleshoot your technical SEO

There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is not another best practice guide, but some help with troubleshooting issues. info: search operator Often, [info:https://www.domain.com/page] can help you diagnose a […]

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source http://www.onpageseochecker.com/tips-to-troubleshoot-your-technical-seo/

3 ways to build a better agency-client relationship

The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can destroy it. Although not all of these points will apply to all partnerships, the lesson is the same. If you’re in-house marketing staff: Do you treat your agency like they’re members of your […]

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source http://www.onpageseochecker.com/3-ways-to-build-a-better-agency-client-relationship/

Let customers drive email’s cadence

Email is the default medium for communication across the internet. It can reach new customers through lead-gen campaigns and rejuvenate old customers with fresh insights into their respective industries. But the longstanding question for most emailers is this: How much email is too much email? There is a simple answer to that admittedly complex question: […]

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source http://www.onpageseochecker.com/let-customers-drive-emails-cadence/

All Google Manual Penalties Explained from SMX East

How can you identify if your site is suffering from a manual penalty? Google’s manual penalties differ from algorithmic updates such as Panda for content or Penguin for links. Those updates can also be perceived as penalties since sites also tend to lose their organic search visibility as a result. However, Google manual penalties are […]

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source http://www.onpageseochecker.com/all-google-manual-penalties-explained-from-smx-east/

Landy Awards Gala spotlights top performers in the SEO & SEM industry

The SEO and SEM industry came out in full force at last night’s third annual Landy Awards Gala in New York City. Created by Search Engine Land and held in conjunction with this week’s SMX East Conference, the event recognized top performers across 24 different award categories, including Best B2B SEM Initiative, Best SEO Initiative, […]

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source http://www.onpageseochecker.com/landy-awards-gala-spotlights-top-performers-in-the-seo-sem-industry/

The Top Challenges SEO Professionals Face in Their Career [POLL] by @A_Ninofranco

Whether you’re a newbie in search engine optimization (SEO) or a veteran who has been in the field since its inception, there are a variety of hurdles you might encounter in your career. After all, facing challenges is inevitable regardless of industry or level of expertise. We wanted to find out what was the biggest challenge […]

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source http://www.onpageseochecker.com/the-top-challenges-seo-professionals-face-in-their-career-poll-by-a_ninofranco/

Amazon to give Prime customers free access to paid Alexa skills content

Jeramey Lende / Shutterstock.com Amazon continues to expand the benefits of its Prime membership as an acquisition and customer retention tool. Prime has become a critical program for the company, now covering more than 60 percent of US Amazon shoppers, who spend almost twice as much annually as non-Prime members do. In addition to the principal […]

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Google announces new Poynter partnership to train more news fact checkers globally

So-called fake news and the exploitation of Google, Facebook and Twitter for the promotion of false narratives during the 2016 presidential election have given these companies a black eye. All of them have now taken corrective measures, including deploying fact-checking mechanisms to identify false claims. Adding to those efforts, this morning Google is announcing a […]

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source http://www.onpageseochecker.com/google-announces-new-poynter-partnership-to-train-more-news-fact-checkers-globally/

Segment launches Personas to capture its ecosystem data into customer profiles

Segment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools and the others, you could connect them all through Segment. Over the last few years, it has evolved. Initially, for instance, it took data from sites and apps and made that available in analytical […]

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source http://www.onpageseochecker.com/segment-launches-personas-to-capture-its-ecosystem-data-into-customer-profiles/

Google’s mobile-first index has rolled out for some sites & will be implemented very slowly

The mobile-first index has started to slowly roll out, at least for a “few sites,” Google Webmaster Trends Analyst Gary Illyes told an audience last night at the SMX East conference in New York City. It is unclear how many sites have already switched over to the mobile-first indexing process, but, when I asked Illyes […]

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source http://www.onpageseochecker.com/googles-mobile-first-index-has-rolled-out-for-some-sites-will-be-implemented-very-slowly/

13 SEO Experts Share Their Tips for Newbies by @TaylorDanRW

Given that Google offers no formal SEO training or certifications and it’s not a widely covered topic at universities, a lot of people who enter SEO are self-taught and often fall into this line of work through their careers. I have met a lot of really great, and some not so great, SEOs and people […]

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source http://www.onpageseochecker.com/13-seo-experts-share-their-tips-for-newbies-by-taylordanrw/

5 steps to making your content smarter

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by my company, BrightEdge, found that 97% of marketers view these two areas as converged disciplines. Given that 51 percent of the traffic arriving on your website is likely from organic search, I […]

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source http://www.onpageseochecker.com/5-steps-to-making-your-content-smarter/

2 New AdWords Features & 1 Awesome Strategy You Must Know by @LisaRocksSEM

If you’re anything like me, you’re constantly on the lookout for new AdWords features and ways to get ahead the competition. Even if you don’t geek-out on PPC marketing on a daily basis, it’s always important to keep up to date with what’s new and understand any significant changes so you can make the necessary changes […]

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source http://www.onpageseochecker.com/2-new-adwords-features-1-awesome-strategy-you-must-know-by-lisarockssem/

Survey: Most consumers unaware that paid influencer posts are #ads

A new influencer marketing study from Open Influence shows that celebrities on social media are effective in getting consumers to buy things. However, most consumers also don’t fully understand when they’re seeing sponsored content. The survey polled 514 US adults who follow influencers/celebrities on social media. The chart below shows that Facebook-owned platforms dominate, followed by […]

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source http://www.onpageseochecker.com/survey-most-consumers-unaware-that-paid-influencer-posts-are-ads/

Q&A: Twitter’s Stacy Minero details its new branded-content program, #Fuel

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Last week Twitter unveiled a new program called #Fuel to offer advertisers end-to-end creative consulting. #Fuel is an expansion of Twitter’s Brand Strategy team, which already helps brands create content. That might sound confusing; it confused me. Why would Twitter need another branded-content team, let alone one that […]

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source http://www.onpageseochecker.com/qa-twitters-stacy-minero-details-its-new-branded-content-program-fuel/

Google: Mobile First Index Rolls Out On Host Level Per Site

One of the questions about the mobile first index from SMX East last night was about how the mobile first index rolls out. Gary Illyes from Google said he thinks it rolls out at the host level. So www.domain.com vs m.domain.com vs something.domain.com etc etc. So if you have subdomains, Google might push them out […]

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source http://www.onpageseochecker.com/google-mobile-first-index-rolls-out-on-host-level-per-site/

Google: Duplicate Content Issues Are Rainy Day Tasks

John Mueller from Google has a wonderful response to a question about duplicate content and how to measure how big of an issue it is on your web site. He posted it in the Google Webmaster Help forums. In short, he called duplicate content issues an issue SEOs can work on, on one of those […]

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source http://www.onpageseochecker.com/google-duplicate-content-issues-are-rainy-day-tasks/

Is Google Pushing The Local Q&A Feature To Desktop? I Think So.

Earlier this week, I reported that we saw the local Q&A on desktop search and then it went away but now it seems to be coming back. On some desktop browsers, I see the local question and answer box show up, while on other browsers I do not. I can flip flop between signed in […]

The post Is Google Pushing The Local Q&A Feature To Desktop? I Think So. appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/is-google-pushing-the-local-qa-feature-to-desktop-i-think-so/

7 Ways to Boost Your Conversions Through Social Media by @malleeblue

According to estimates from Statista, by the end of 2017, there will be around 2.7 billion social media users in the world – a figure that is expected to rise by about 7 percent each year. This fact alone should cause all social media marketers to sit up and consider the opportunities for their own marketing […]

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source http://www.onpageseochecker.com/7-ways-to-boost-your-conversions-through-social-media-by-malleeblue/

Some Google Top Contributor Prizes

Google is hosting another top contributor summit somewhere and one of the Googlers named Yuan Niu shared a photo of some of the prizes they are giving out to the TCs at one of the talks. He wrote “a little teaser of some prizes we’ll have for TCs attending our webmaster day talk on an […]

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source http://www.onpageseochecker.com/some-google-top-contributor-prizes/

Intelligent Search: Optimize Your Business for Local, Mobile & Geo Data [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | Search engines are continuously pushing the envelope when it comes to delivering the most meaningful and appropriate results to searchers’ queries. In recent years, Google has been significantly enhancing its search engine results pages (SERPs) as it better understands user intent. Depending on the search query, you might […]

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source http://www.onpageseochecker.com/intelligent-search-optimize-your-business-for-local-mobile-geo-data-podcast/

Daily Search Forum Recap: October 25, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Other Great Search Forum Threads: @DelaneyPaul That works – or just 404 them in the meantime, showing a custom error page for users., John […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-october-25-2017/

SearchCap: Google Shopping ad updates, SEO ranking factors & nofollow links

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: How to use long-tail keywords to build your short-tail rankingsOct 25, 2017 by Stoney deGeyterSome SEO professionals may advise […]

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source http://www.onpageseochecker.com/searchcap-google-shopping-ad-updates-seo-ranking-factors-nofollow-links/