Friday, 6 October 2017

But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers

Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I recently began jogging in Hoka running shoes, and it’s not a far stretch for me to use the word love when recommending them to others. But […]

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