How (and Why) to Use Competitors to Establish Your Marketing Goals by @stoneyd

Competitor research is nothing new to the business world. In fact, businesses have been keeping a watchful eye on their competition since Thag realized he was losing customers to Grog once he started selling his Mammoth steaks “fire-roasted.” There’s an old adage that says there’s nothing new under the sun. Everything has been done, we […]

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