How to Avoid Common Paid Search Forecasting Pitfalls by @digital_future

With 2018 around the corner, planning is in full swing for next year’s strategies and budgets. It’s a good opportunity to review what elements to keep in mind when developing your projections. 1. Current Trends Aren’t Always a Good Predictor of Future Trends Many forecasting approaches are based on some modification of what is currently […]

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