Monday, 13 November 2017

Keurig and the challenges of remaining non-partisan in a polarized marketplace

An opinion piece in Ad Age argues that brands should remain non-partisan and should avoid “steering clear of right-leaning sites.” It depends on what you mean by “right-leaning sites,” but that’s now easier said than done. A case in point is the Keurig coffeemaker, which was one of five brands to pull ads from Sean […]

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source http://www.onpageseochecker.com/keurig-and-the-challenges-of-remaining-non-partisan-in-a-polarized-marketplace/

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