Search Buzz Video Recap: Google Penguin 4.0 Live, AMP In Core Results & App Indexing Stumbles

Big news this morning, Google officially confirmed that Penguin 4.0, the real time version of that spam algorithm, is now live. We saw Google testing it earlier and some folks were talking about the launch date. We have a lot more information about this release at the beginning of the video, so watch it. We go through the question, should Google comment about algorithm updates more often? Google launched Allo, a preview of the Google Assistant, I am not so impressed. Google launched AMP in the core mobile results. Some publishers saw massive spikes in AMP traffic, without explanation. Google also said with the AMP launch, AMP pages will be shown before App deep link URLs in the mobile results. Google also published a survey asking webmasters questions about AMP. Google said there is no reason to rush into PWAs. Google said the interstitial ad penalty can be triggered on scroll as well. Google is testing more shadows on the card stytle layout. Google launched Google Trips, a sweet travel assistant. Google is showing new vacation search result boxes and answers. Google has a new book preview in book knowledge cards. Google AdWords call conversion tracking is easier. There is a bug with the AdWords certiifcates saying they expired in 1969. That was this past week in search at the Search Engine Roundtable.

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Author: barry@rustybrick.com (Barry Schwartz)

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