SearchCap: Google Penguin live, Bing Ads Editor shopping & El Santo

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google updates Penguin, says it now runs in real time within the core search algorithm
  Sep 23, 2016 by Barry Schwartz

  The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.

• Bing Ads Editor now supports Shopping campaigns
  Sep 23, 2016 by Ginny Marvin

  A new Shopping settings tab is now available in the editor panel.

• Plan device-specific user experience strategies with Google AdWords’ bid modifier
  Sep 23, 2016 by Thomas Stern

  Google recently announced some changes to the way bid adjustments works in AdWords. Columnist Thomas Stern explains how this might affect your device-specific bidding strategies.

• Search in Pics: Google pills, sleep cot & Elle Exxe performs
  Sep 23, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google pills: Source: Instagram Google Doodle postcards: Source: Twitter Google sleep cot: Source: Instagram Google Chrome […]

• What’s the Google AdWords Health Score and how is it different from existing tools?
  Sep 23, 2016 by Larry Kim

  AdWords recently released a Health Score feature that ‘grades’ your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares.

• El Santo Google doodle honors Mexican wrestler Rodolfo Guzmán Huerta
  Sep 23, 2016 by Amy Gesenhues

  Credited with popularizing the Mexican sport of lucha libre wrestling, the legendary wrestler would have been 99 years old today.

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About The Author

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Author: Barry Schwartz

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