Amazon should generate more than $78 billion from Prime members this year

An analysis by Consumer Intelligence Research Partners (CIRP) reports that Amazon Prime has 65 million US members. That’s up from 63 million Prime members in July.

According to the firm, 52 percent of US Amazon customers are Prime members. That number remains unchanged from figures released by CIRP in July. The firm also points out that Prime membership growth has slowed to 3 percent sequentially vs. 7 percent last year.

A year ago Amazon had roughly 47 million Prime members according to CIRP.

Prime members spend $1,200 per year vs. $600 for non-member customers. Previously the firm estimated that non-Prime-members spent on average $500 at Amazon annually.

If CIRP’s figures are accurate, revenue from US Amazon Prime customers should reach $78 billion this year. Amazon’s full year 2015 revenues were roughly $107 billion.

CIRP also estimates that 19 percent of Prime members pay $10.99 monthly, instead of $99 per year. The monthly installment option was introduced in the first quarter this year.

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About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.

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