Ten SEO Gurus You Should Be Learning from Right Now

You may have heard that “SEO is dead.” Perhaps you’ve even said it yourself. The reality, however, is that SEO is far from dead!

In a recent Search Engine Land article, Columnist Stephan Spencer puts it this way:

“While SEO is NOT dead, the way that you’re doing it might be. Does the following describe your approach? You’ve optimized your H1s and meta tags and you’ve built a few (hopefully white hat) links. Now you just sit back and watch your site rise to the top of Google, right?

Wrong. This sort of cookie-cutter approach to SEO — one that equates SEO to tuning a guitar or to following the steps to a pumpkin pie recipe — rarely works in today’s search landscape.”

This quote illustrates the ever-changing nature of SEO. As with any industry that changes frequently, SEO is a field you can’t just “learn once” and walk away. Instead, you need keep up with its new developments regularly. And that’s where this list of experts comes in.

If you want to stay on the cutting edge of effective SEO, good teachers and influencers are key. So be sure to follow these experienced practitioners on Twitter, and refer to their blogs, to keep up with today’s leading SEO practices.

1. Christoph C. Cemper

Christoph is an SEO expert and the creator of Content Marketing intelligence software Impactana. Launched in 2015, this software helps marketers find content ideas that make an impact.

He began his work in online marketing back in 2003, when he provided SEO consulting and link-building services. In 2006, Christoph realized there was a need for accurate and reliable SEO software. So he developed the first internal tools. The software he developed became the basis for LinkResearchTools (LRT), a SaaS product containing four tools. It launched in 2009.

Today, thanks to continual research and development, LRT now offers 21 tools. It’s designed with ever-growing functionality that’s adapted to market requirements and Google changes.

Christoph also created Link Detox. Launched after Google Penguin rolled out, this software is designed for finding links that present a risk in a website’s backlink profile. He has written and spoken about link risk management since 2011, and he introduced the technology and process for ongoing link audits in 2012.

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Where to Find Christoph:

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Words to Remember:

“Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking. Most web directories out there provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be in there! Search for trusted directories. There are a few for every niche. These directories provide useful information to you, your target audience and your potential customers.” (Source)

2. Neil Patel

Neil Patel is the founder/co-founder of several online businesses, including KISSmetrics, Quick Sprout, Crazy Egg, and Hello Bar. He’s known for his influence as an entrepreneur, SEO expert, and online marketer.

Neil has helped many world-renown companies achieve significant revenue growth. A few brands on his impressive client list include Amazon, NBC, GM, HP and Viacom.

Entrepreneur Magazine has said that Neil created one of the 100 most brilliant companies in the world. Forbes said he’s one of the top ten online marketers, and the Wall Street Journal has called him a top influencer on the web.

Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. He has also been awarded Congressional Recognition from the United States House of Representatives.

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“When we talk about SEO, Google comes to mind for most marketers … Most marketers don’t consider that the second most used search engine can also be a lucrative channel … Since all marketers go after Google, Bing has lower competition. And, it has a decent market share, at 21.3%, in the US (including Yahoo search that’s powered by Bing). Further, Yahoo-Bing network also has an exclusive audience in most verticals.” (Source)

3. Sagi Solomon

Sagi is the Head of SEO at InboundJunction. He’s respected as a tireless marketing enthusiast who’s never content with the status quo. Constantly looking for the latest SEO trends and tools, Sagi’s passion is formulating the most competitive search strategies possible. With a mix of technical prowess and creative vision, he has become a trusted problem-solver for his firm’s clients.

Where to Find Sagi:

Excellent Reads:

Words to Remember:

“The speed of your website is one of the many factors that adds or subtracts to Google’s trust of your website. If your website is fast and error free, it’s less likely to cause any of Google’s searchers problems, therefore, making it more trustworthy and likely to appear in search results.” (Source)

4. Jordan Kasteler

A digital-marketing consultant specializing in SEO and social media, Jordan has been avidly involved in Internet marketing since 2001. He has a history of entrepreneurship, co-founding such companies as BlueGlass Interactive – an industry-leading agency in social-media marketing and SEO.

Jordan’s experience includes serving as in-house SEO at Overstock.com, marketing strategy at PETA, and agency-level digital marketing. He’s a regular speaker at various Internet marketing conferences, and he authored A to Z: Social Media Marketing.

Jordan is also a regular contributor to Huffington Post, Search Engine Land, Marketing Land, Search Engine People, Social Media Today, Addicted2Success, Lead Change Group, and others.

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Words to Remember:

“While your potential customers are less likely to be influenced by marketing campaigns, they’re incredibly receptive to content about your brand that comes from other users. In today’s world, your fans are likely to have more success selling your products than you.” (Source)

5. On Yavin

With more than 15 years of experience with online marketing and SEO, On founded Online Performance, a company specializing in SEO, ORM and PPC solutions. As the active CEO, On is always monitoring the recent happens in the SEO world to make sure his clients get the best results possible.

On has a knack for enhancing SEO results with in-house technology tools his company developed to provide better results for his clients. As SEO develops, adding technology to the mix can amplify results and get a great competitive edge, he says.

On also enjoy sharing digital marketing and SEO tips on Business 2 Community, SEMRush, Tech.co and others. Expect to see a whole lot from On in 2017!

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Words to Remember:

“Experience shows that even today, there’s great importance to creating links for the purpose of web promotion. Any attempt to promote websites in categories that have medium to high competition without creating a hyperlink strategy is bound to fail. Even after many of Google’s algorithm updates, links have great significance when it comes to rankings.” (Source)

6. Matthew Capala

Former New York University professor Matthew Capala is an internet entrepreneur, founder, and sought-after international speaker. According to Matthew: “I believe that showing up is 80% of success. Why? Because in a world where 80% of customers search online before they buy, invisibility is a fate much worse than failure.”

Matthew founded the boutique SEO agency Alphametic, which helps clients with SEO, website optimization, Google analytics, and paid search. His clients have included brands such as L’Oreal (and Makeup.com,) Shopkeep, Hoval, Quest Diagnostics, and others. He also the publisher of Search Decoder.

Matthew’s work and ideas have been featured in the Chicago Tribune, Entrepreneur, Mashable, Digital Summit, Internet Summit, The Next Web, ePharma, Problogger and Huffington Post. He is also an international speaker and trainer. He’s given talks at Social Media Week, Internet Summit, and many others. Matthew wrote the award-winning international bestselling book SEO Like I’m 5, among others.

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Where to Find Matthew

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“If you don’t act on the technical audit and content strategies, you won’t see any improvement to your website’s online visibility. You need to get your hands dirty (either working solo or with an agency/consultant /developer/team). Put another way, it’s not enough to read about the history of the tree. You need get out there and pick the fruit!” (Source)

7. Matt Janaway

UK-based SEO expert Matt Janaway has over 16 years of successful digital-marketing and eCommerce experience. CEO of Marketing Labs, Matt uses the latest proven online-marketing techniques to consult high-end brands. His specialties include SEO, link building, PPC, content creation and management, blogging, meta data, and more.

According to Matt on his Marketing Labs site: “There have been multiple studies which have found that SEO is the soundest long-term marketing strategy and can have a higher ROI than any other strategy. Our clients have seen a growth of over 1000% in 3 year periods.”

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“Growth hacking is a term that’s thrown around a lot, and many people are confused by it. Growth hacking simply refers to doing anything you can do to grow your business. It differs from marketing in the sense that you use any means necessary. I’ll be telling you how you can ensure that your business sees substantial growth, fast!” (Source)

8. Matthew Barby

Award-winning digital marketing consultant Matthew Barby is the head of growth and SEO at HubSpot. Specializing in developing growth strategies for businesses of all sizes, he’s worked with Blue Chip companies and local businesses across a range of industries.

Matthew is a regular columnist for a number of marketing publications – including Marketing Land, Moz, and Search Engine Journal. He’s also been featured in Forbes, Social Media Today, TechRadar, Entrepreneur.com, The Guardian, and many more.

Also, with the Digital Marketing Institute, Matthew has been a speaker and lecturer. He’s lectured

across the SEO and social-media Professional Diploma certified courses, including the creation of course material, mapping of the syllabus, and recording of video lecture content.

Where to Find Matthew:

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Words to Remember:

“…It’s really easy to get disheartened during the early stages of your social media campaigns. Things are slow at the beginning and it can feel like you’re running in circles a lot of the time.

The reality is that most social media campaigns won’t really deliver any real results until you’ve got a fair few months into them. Even then, depending on what niche you’re in, it can take much longer. The most important thing to remember is to keep focused.

Have a strategy and stick to it – even if it feels like you’re going nowhere.” (Source)

9. Christine Churchill

With over 15 years’ experience in Online Marketing, Christine specializes in organic SEO consulting, web site audits, PPC management, content marketing, holistic online marketing, and keyword research.

Christine is the president of KeyRelevance. The company offers results-oriented marketing programs for businesses of all sizes. Services include organic SEO and PPC management.

Christine has written on SEO and SEM topics for Search Engine Watch, Search Engine Land, MarketPosition, SearchDay, Wilson Web, SitePoint, NetMechanic, and SearchEngineGuide. She’s also a regular speaker at Search Engine Strategies, Webmaster World Publishers Conference, Search Marketing Expo, and other Internet conferences.

Also, Christine has taught many online marketing classes through the International Association of Webmasters, Search Engine Strategies Seminars, Search Marketing Expo Bootcamps, and the Direct Marketing Association.

Where to Find Christine:

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Words to Remember:

“You are never done fine tuning your landing pages. As you put out new pages, learn what worked on earlier pages but continue to try new things too. In this competitive market, getting even another percentage better can make the difference between success and failure. Google Website Optimizer is a free tool that allows the webmaster to perform multivariate testing. Software that did this used to be very expensive. Google provides the tool without cost and has made it straightforward to use.” (Source)

10. Rae Hoffman

Rae has been an SEO specialist for over a decade. She’s the co-owner and CEO of PushFire, a full service digital marketing agency founded by industry veterans. The agency focuses on producing ROI for SEO, PPC, and online promotions.

Rae is also the CEO of Sugarrae. The company publishes various websites across several topic areas that are monetized by advertising avenues such as CPM, affiliate marketing, contextual advertising, and others. She’s also the primary author of the often-controversial (but well-regarded) Sugarrae Internet marketing blog.

Also, Rae is a frequent speaker at PubCon, Affiliate Summit, SMX, and other events. She’s also been a columnist for publications such as Search Engine Land, Amex’s Open Forum, and more.

According to Rae, “I often refer to myself as a ‘White Collar Redneck’. I’m a serial entrepreneur, proud born and raised Jersey Girl, an Honorary Canadian, an avid fundraiser for the AHA and am known for calling things as I seem them and never being afraid to speak my mind.

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“I’ve become obsessed with site speed over the last six months, systematically working through each of my sites to improve their speed. Supposed SEO benefits aside, the faster your site is, the better the user experience. And the better the user experience, the higher the conversion rate – sales, leads or newsletter subscribers; whatever a conversion for your site may be. And that’s a good thing for your business – no matter what type of business model you have.” (Source)

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