BlueVenn opens for marketing automation business in the U.S.

From the BlueVenn website

BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has set up shop in the U.S.

This week, the company formally began its operations in its U.S. headquarters in Boston, offering its marketing platform for managing multi-channel customer journeys, enhancing customer experience, and creating efforts to retain and acquire customers.

A key question is whether the platform will offer sufficient differentiators to help it secure a foothold in the American marketing automation space, which is dominated by such major players as Salesforce, Oracle, Adobe, and Marketo, plus dozens of smaller vendors.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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Author: Barry Levine

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