Conductor adds Insight Stream to its Searchlight platform

These days, it’s hard to find a digital marketer who isn’t swimming in data.

To help marketers keep their head above water, content intelligence platform Conductor is today joining the parade of companies that have begun to offer intelligent assistants.

The New York City-based firm is launching Insight Stream, a kind of business intelligence assistant that surfaces actionable insights and recommendations you will probably want to know about. Insight Stream is now part of the company’s Searchlight platform for optimizing content-based traffic.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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