Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- DialogTech and LiveRamp join to make calls a display optimization tool
Oct 17, 2016 by Greg Sterling
Partnership brings call-conversion-based audience targeting to display. - Just launched: Marketing Land’s new MarTech Today website!
Oct 17, 2016 by Matt McGee
Our new editorial website is laser-focused on the fast-growing world of marketing technology, an area of increasing importance to all marketers. - The ins and outs of keyword research
Oct 17, 2016 by Amy Bishop
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms. - What Google’s experimental content podium means for SEO
Oct 17, 2016 by Tony Edward
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers. - [Reminder] Upcoming webcast: Take back control of your content
Oct 17, 2016 by Digital Marketing Depot
Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, U.S. Marketing Strategist at Bynder. - What you need to reach the big leagues of local SEO
Oct 17, 2016 by Brian Smith
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game. - Can location make native ads better and more relevant?
Oct 17, 2016 by Greg Sterling
Placecast says its new location-enabled units outperform conventional native ads. - 4 tactics to generate quality leads from social media
Oct 17, 2016 by Khalid Saleh
Don’t just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels. - Viewability is a big part of the journey, but it’s not the destination
Oct 17, 2016 by Chris Glushko
Contributor Chris Glushko believes viewable impressions are just the beginning; marketers need cross-platform measurement solutions that will put digital media on equal footing with traditional media. - MarTech Europe is just 2 weeks away. Don’t miss out!
Oct 17, 2016 by Marketing Land
As marketers, we all strive to create the ultimate customer experience. And in two weeks, experts are gathering at MarTech Europe in London to share insights into how they’ve aligned their organizations’ technology, marketing and management to serve the evolving customer needs. - Microsoft Dynamics 365 adds predictive lead scoring from Versium to its B2B CRM
Oct 14, 2016 by Barry Levine
The new service, the companies said, is the first automated predictive scoring service for Dynamics that utilizes both business and consumer data.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Display & Contextual Advertising
Domaining
E-Commerce
Email Marketing
General Internet Marketing
MarTech
Mobile/Local Marketing
Reputation Management
Social Media
- 10 Ways to Increase Your Facebook Engagement, www.socialmediaexaminer.com
- 4 Tips to Influence Buyers and Win Social Referrals, www.adweek.com
- 40% of new Pinterest users are men, www.internetretailer.com
- 5 Ways to Maximize Your Presence on LinkedIn’s Publishing Platform, www.martechadvisor.com
- Ad buyers see promise in Twitter�s Instagram-like carousel ads, digiday.com
- Growing pains: How agencies see Snapchat’s ad-sales approach, digiday.com
- How and Why to Plan Your Holiday Social Media Calendar, www.internetmarketingninjas.com
- Luxury hospitality brands must focus on fine-tuning social media strategies, www.mobilecommercedaily.com
- The Best Days and Times to Post on Five Major Social Networks, www.marketingprofs.com
- Using Social Media to Support Your ABM Goals, blog.marketo.com
- Why Twitter Is Actually a Media Company, www.wsj.com
- Will Facebook’s Workplace Prove An Effective Productivity Tool?, www.fastcompany.com
Video
- 5 Things to Keep in Mind While Creating Corporate Videos for Tradeshows, www.martechadvisor.com
- How to Find a Livestreaming Tribe That Fits Your Vibe, smallbiztrends.com
- How to Produce Quick and Effective Video Content With Your Phone, contentmarketinginstitute.com
- Live Streaming Video – How Can You Use It To Increase Sales and Cut Costs?, www.martechadvisor.com
- Online Video Metrics that Really Matter for Brand Advertisers, tubularinsights.com
- The Help-Hub-Hero Approach To Video Marketing, www.searchenginepeople.com
- Vimeo now lets creators spruce up their profile pages with looping cover videos, venturebeat.com
- What Marketers Need to Know About How Today's Top Social Platforms Measure Video, www.adweek.com
- What Marketers Need to Know About How Today’s Top Social Platforms Measure Video, www.adweek.com
- Why B2B Marketers Should Experiment with Live Video, www.cmswire.com
Go to Source
Author: Amy Gesenhues
The post Marketing Day: DialogTech & LiveRamp partnership, keyword research & MarTech Today launch appeared first on On Page SEO Checker.
source http://www.onpageseochecker.com/marketing-day-dialogtech-liveramp-partnership-keyword-research-martech-today-launch/
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