Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Conductor adds Insight Stream to its Searchlight platform
Oct 25, 2016 by Barry Levine
The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff. - 11 marketing technologies & resources you probably haven’t heard of yet
Oct 25, 2016 by Travis Wright
What are some of the hottest martech tools you should know about? Columnist Travis Wright rounds up his top picks to help you boost your marketing performance. - SEO on a budget: How a small manufacturer started a program from scratch
Oct 25, 2016 by Dianna Huff
Think you don’t have the resources for an effective SEO program? Thank again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget. - Mobile shopping is hard, but only if retailers keep it that way
Oct 25, 2016 by Liad Agmon
Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers’ preferences. - Using PPC brand protection to decrease campaign costs by 51%
Oct 25, 2016 by Lori Weiman
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. - Amazon should generate more than $78 billion from Prime members this year
Oct 25, 2016 by Greg Sterling
Roughly 65 million US Prime members spend an average of $1,200 per year. - Why marketers must be data-driven
Oct 25, 2016 by Victoria Godfrey
Many B2B marketers lack the necessary data to make effective business decisions — or they lack confidence in the data they do have. Columnist Victoria Godfrey explains how to overcome data paralysis. - Google Tag Manager now supports AMP (Accelerated Mobile Pages)
Oct 25, 2016 by Matt McGee
Tag Manager gains support for AMP containers, along with upgrades for users that work with Firebase events and parameters. - 8 best practices for contextual campaigns
Oct 25, 2016 by Rebecca Lieb
How do you move beyond ‘the right message to the right person at the right time?’ Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing. - Amazon adds 66 new Dash buttons, cites “exponential growth” of Dash orders
Oct 25, 2016 by Matt McGee
New brands offering one-push ordering include Coca-Cola, Folgers, Pop-Tarts… and Amazon itself. - Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson
Oct 25, 2016 by Greg Sterling
Pitney Bowes to provide geospatial data on a global basis as a first step in a deeper location analytics partnership. - How keyword segmentation can increase Google Shopping profits
Oct 24, 2016 by Digital Marketing Depot
Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping.
Online Marketing News From Around The Web:
Affiliate Marketing
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Reputation Management
Social Media
- 3 Social Media Tactics for Businesses That Struggle With Social, www.socialmediaexaminer.com
- 5 Reasons Your Facebook Ads Aren’t Working, www.wordstream.com
- 6 charts: Twitter’s troll problem by the numbers, digiday.com
- 8 Best Practices For Your Google Plus Page, www.searchenginejournal.com
- Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens, www.adweek.com
- Does Facebook Have a Double Standard When It Comes to Small Business Advertisers?, smallbiztrends.com
- Don’t Make These 5 Fatal Social Media Marketing Mistakes in 2017, simplymeasured.com
- How excluding some consumers improves Facebook ad results, www.internetretailer.com
- How to Find and Connect With Target Prospects on LinkedIn, www.socialmediaexaminer.com
- Introducing Graph API v2.8, developers.facebook.com
- Introducing Online Courses for Journalists on Facebook, media.fb.com
- LinkedIn Learning Is Offering Free Access This Week to Its Library of More Than 5,000 Courses, wptavern.com
- Social selling: What it is, and what it definitely isn’t, econsultancy.com
- The Mildly Inauthentic Nature of Social Media, www.ducttapemarketing.com
- Twitter’s MoPub service now lets advertisers buy rewarded video ads programmatically, venturebeat.com
- Twitter’s US Audience Gets More Mobile, www.emarketer.com
- What Time and Day Are Best for Social Posts?, www.emarketer.com
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Author: Amy Gesenhues
The post Marketing Day: Mobile shopping, contextual campaigns & new Amazon Dash buttons appeared first on On Page SEO Checker.
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