SearchCap: Bing Ads new campaign setup process, SEO on a budget & today’s Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Don’t miss MarTech Europe next week. Hope to see you there!
  Oct 24, 2016 by Scott Brinker
  I’m sure you’ve seen that MarTech Europe is next week, 1-2 November, in London. I wanted to reach out one last time to invite you to join us and remind you of the great things to look forward to at MarTech Europe.
• Bing Ads rolls out a new, more comprehensive campaign setup process
  Oct 24, 2016 by Ginny Marvin
  The new workflow offers more access to features and functionality during the initial setup.
• A successful SEO program starts with the right budget
  Oct 24, 2016 by Digital Marketing Depot
  In order to maintain dominance in the search engines, and content marketing in general, businesses must be able to understand the balance of costs, quality and outcomes to rank for valuable keywords.
• Using PPC brand protection to decrease campaign costs by 51%
  Oct 24, 2016 by Lori Weiman
  Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search.
• SEO on a budget: How a small manufacturer started a program from scratch
  Oct 24, 2016 by Dianna Huff
  Think you don’t have the resources for an effective SEO program? Think again! Columnist Dianna Huff shares a case study detailing how a small business was able to make big gains with a limited budget.
• Antoni van Leeuwenhoek Google Doodle marks Father of Microbiology’s 384th birthday
  Oct 24, 2016 by Amy Gesenhues
  Designed by Doodler Gerben Steenks, today’s Doodle pays tribute to the Dutch scientist credited with being the world’s first microbiologist.
• Are you still bidding like it’s 2007?
  Oct 24, 2016 by Sponsored Content: [24]7
  Why conventional bidding methods leave money on the table.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

Local & Maps

Searching

SEM / Paid Search

SEO

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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Author: Amy Gesenhues

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