SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Using search marketing to amplify TV buys: SMX East 2016
  Oct 4, 2016 by Erin Everhart

  Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.

• Google seeks to humanize its brand with new “Google Assistant” female persona
  Oct 4, 2016 by Greg Sterling

  She seeks to be a “companion” that is “always there but never in the way.”

• With Google Assistant & Google Home, Google seeks to win the hands-free generation of search
  Oct 4, 2016 by Danny Sullivan

  Having won on desktop and mobile, Google now wants to succeed in an entire new area: hands-free search, especially within homes.

• Google and Progressive Web Apps: the mobile experience and SEO
  Oct 4, 2016 by Jim Yu

  What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.

• Multi-location local SEO strategy: domain structure
  Oct 4, 2016 by Andrew Beckman

  How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in.

• Bing Ads opens pilot for device bidding
  Oct 4, 2016 by Ginny Marvin

  Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile.

• Don’t let your business play possum with local search
  Oct 4, 2016 by Adam Dorfman

  Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses.

• WordPress.com adds “advanced” SEO tools, and it’ll make you smile
  Oct 4, 2016 by Matt McGee

  Need a reminder that a lot of business owners are still in need of basic SEO? WordPress.com’s “advanced” tools offer exactly that.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

SEM / Paid Search

SEO

About The Author

Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.

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Author: Matt McGee

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