Organic search party: Search Engine Land’s top SEO columns of 2016

Each year brings a plethora of changes to search engine optimization, and 2016 was no different. From the rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, the SEO world had a lot of exciting news to digest this year. With the help of our All Things SEO and Link Week columnists, readers were able to stay informed and adapt to these changes as needed.

As the SEO industry matures, the skills needed to remain on the cutting edge have become increasingly complex. This was evident in the fact that two of our top ten SEO columns were primers on more technical topics like implementing Accelerated Mobile Pages and making the switch to HTTPS. Search optimizers are clearly looking to up their game by learning about more advanced topics.

Or are they? Also popular this year were pieces targeting those who are new to the industry, such as Stephan Spencer’s “7 quick SEO hacks for the SEO newbie” and John Lincoln’s “6 Big Mistakes That SEO Rookies Make.” It seems there’s room for SEOs of all levels here on Search Engine Land!

And in case you don’t know where you fall on the spectrum from rookie to guru, columnist Eric Enge put together a handy quiz to test your knowledge of SEO. It’s not too late to take it!

[Read the full article on Search Engine Land.]

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About The Author

Jessica Thompson is Associate Features Editor at Marketing Land and Search Engine Land. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com.

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