Bizible launches ‘first B2B revenue planning tool based on attribution’

B2B attribution service Bizible has decided that it doesn’t want to look just into the past anymore.

The Seattle-based company announced this week a Revenue Planner, which projects forward its attribution data. VP of Marketing Dave Rigotti told me that this is his company’s first venture outside of attribution-oriented tools, and that it is “the first B2B financial planner based on attribution data.”

Virtually every marketing manager, he said, still moves attribution data into an Excel spreadsheet for planning future efforts, using averages of conversion rates, deal velocity and deal size to base forecasts.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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