Google’s YouTube Rolling Out New Features and a New Look by @MattGSouthern

YouTube is undergoing a series of changes on mobile and desktop, the most noticeable of which is a new look complete with a new logo. New Features YouTube is working on bringing new gestures to its interface. It’s currently experimenting with a feature that will let you swipe to jump to the next video, or […]

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Instagram Now Supports Portrait and Landscape Photo & Video in Galleries by @MattGSouthern

Instagram users are no longer limited to publishing galleries full of square photos and videos. The company has announced photos and videos in portrait or landscape format can now be used within galleries. Instagram has supported portrait and landscape formats for some time now, but not in galleries. When the social network first introduced the […]

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Instagram starts putting Stories, but not Story ads, on its website

The majority of people who use Instagram’s app every day check out its Stories feed. Now the Facebook-owned photo-and-video-sharing service is extending its Snapchat clone to its online audience. Instagram has begun showing Stories to people who log into its website, the company announced on Thursday. While the Stories feed in Instagram’s app features ads, […]

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Instagram Stories Are Coming to Mobile Web Browsers by @MattGSouthern

Instagram is bringing it’s Snapchat-like stories to the mobile web. When logged into Instagram.com on a mobile web browser, you will now see stories at the top of your feed just like in the app. While viewing a story, left and right arrows will appear for skipping forward or backward. Bringing Instagram stories to mobile […]

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Daily Search Forum Recap: August 31, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google: We’ve Changed The Way We Think About The Panda AlgorithmGary Illyes from Google said on Twitter this morning that Google has changed the […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-august-31-2017/

SearchCap: Google local pack mentions, Google Shopping reports & PPC evals

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Link Building Searching SEO SEM / Paid Search About […]

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source http://www.onpageseochecker.com/searchcap-google-local-pack-mentions-google-shopping-reports-ppc-evals/

Google AdWords Will Track How Often Your Shopping Ad is Displayed First by @MattGSouthern

Google AdWords will now report on how often one of your shopping ads appears in the top position. The new report is called ‘absolute top impression share.’ In an effort to help advertisers identify product data gaps, AdWords is also introducing ‘product status reporting.’ Absolute Top Impression Share According to Google’s data, the left-most ad […]

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Marketing Day: Real-time attribution, location modifiers & AdSense User First beta

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Your account structure might be hurting performance. Here’s why (and how to fix it)Aug 31, 2017 by Matt LawsonOversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks […]

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[Report] Who owns the flights market in search?

Which brands dominate the US flights market in search? A new report by Pi Datametrics has analyzed the entire US flights market to discover the most organically valuable search themes and players with the greatest share of voice across the market. The search data was collected from across Google US with a view to identifying the search […]

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source http://www.onpageseochecker.com/report-who-owns-the-flights-market-in-search/

Google local pack tests displaying website mentions matching your query

Google is testing displaying in the local pack results if the local website returns the keywords you searched for on their website. For example, if you search for [climate control] in a specific region, the local pack might add an additional line to the search snippet, mentioning if the website in the local listing actually […]

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Daily Search Forum Recap: August 30, 2017

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, IncCopyright © 1994-2017 RustyBrick ®, Inc. Web Development All Rights Reserved.This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License Go to […]

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SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Alexa and Cortana will soon work together, allowing each to access the otherAug 30, 2017 by Greg Sterling You’ll soon be able to ask Alexa to “open Cortana” and vice versa. […]

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Marketing Day: A martech wish list, GroupM viewability standards & Google Home

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How AI and image recognition are transforming social media marketingAug 30, 2017 by Rob BeggContributor Rob Begg discusses the explosion of visual content and how artificial intelligence and image recognition are […]

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GroupM sheds light on its updated viewability standards for display & video ads

WPP’s GroupM, the world’s biggest media buyer, announced new, heightened standards for ad viewability last week and is now sharing more details. The move highlights the influence of major advertisers like Unilever (one of GroupM’s key clients), Procter & Gamble and others who’ve been complaining loudly about digital advertising standards and transparency of their agencies. It […]

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Your account structure might be hurting performance. Here’s why (and how to fix it)

When it comes to managing AdWords, something I’ve come across time and again is that lots of accounts are oversegmented. I’ve seen AdWords accounts with almost awe-inspiring intricacy. No dimension unsegmented; no campaign setting untweaked; no minute negative keyword unadded. I think we’ve officially reached the point at which some of you are too good […]

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Google Home partnership with Condé Nast’s Vogue offers new model for publishers

In what is sure to be a model for other publishers, last week Google and Vogue magazine announced a partnership that offers “behind the scenes” audio content from selected Vogue magazine interviews. Most of these are monologues from the writers about their subjects. By asking Google Home to “talk to Vogue” (one of several ways […]

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source http://www.onpageseochecker.com/google-home-partnership-with-conde-nasts-vogue-offers-new-model-for-publishers/

Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health

For Adobe, email is still a king. The marketing tech giant is out this week with a new survey showing email’s enduring appeal across generations, as well as some updated features to email in its Marketing Cloud’s Campaign tool. The survey, based on responses from over 1,000 white-collar workers in the US, found that consumers […]

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Alexa and Cortana will soon work together, allowing each to access the other

Earlier this morning Amazon and Microsoft announced that their virtual assistants will soon work together. Alexa devices will be able to access Cortana, and Cortana will be able to open Alexa: Alexa customers will be able to access Cortana’s unique features like booking a meeting or accessing work calendars, reminding you to pick up flowers […]

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When marketing to people you think you know, don’t be blinded by your own POV

I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was OK to look right at the eclipse as it approached totality. The risk was deceptive — it seemed as clear as day (or rather, dark as night) that I could […]

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How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit

As Entuity’s vice president of global marketing, Laurie Klausner manages all marketing technology for the network analytics software platform. After joining the company three years ago, one of Klausner’s first major projects was a complete audit of Entuity’s martech stack. “In essence, we looked at everything we were using,” says Klausner. During the yearlong project, […]

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Advanced budget management made easy with scripts

It’s the end of the month, so chances are you’re spending a lot of time thinking about PPC budgets. Will you spend the full amount you allocated for the month and do so without going over budget? It’s pretty amazing that simple questions like this have to take so much thought from account managers. There’s […]

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Google Assistant coming to more speakers and home appliances from LG

Earlier today, at German consumer electronics and appliances show IFA (Internationale Funkausstellung) in Berlin, Google announced that the Google Assistant will be coming to new smart speakers and home appliances. With the move Google is more aggressively competing with Amazon’s Alexa and Microsoft’s Cortana for third party hardware and software integration. The company said that […]

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Google says we don’t need no stinking location modifiers… or do we?

Last week, Google declared that the “near me” search query and other “geo-modifiers” (e.g., ZIP code, city name) were, if not dead, then certainly not worth spending your valuable SEO time worrying too much about: In September 2015, we shared that “near me” or “nearby” searches on Google had grown 2X in the previous year. Now, just […]

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What to Do When the .COM You Want Is Taken by @5le

You’ve just decided to create a new business, or maybe you just had an idea for a new website. Either way, you do what everyone does in the 21st century: you go to register a new domain. Unless you came up with an incredibly unique domain idea, you will likely discover someone – possibly even a […]

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What YouTube’s upcoming swipe-next gesture may mean for advertisers

What if YouTube were able to swipe left on its brand-safety problem? Sometime “in the coming months,” YouTube will let people swipe from one video to the next, the Google-owned video service announced on Tuesday. In adopting a swipe-to-see interface a la Snapchat Stories and Instagram Stories, YouTube could also adopt those platforms’ interstitial ad […]

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Google: Noarchive Tag Does Not Hurt Your Google Rankings

The noarchive tag will prevent Google from showing the Cached link for a page in their search results. But it does not prevent the page from ranking well in Google says John Mueller. John Mueller of Google replied to the question on Twitter saying “no” using the noarchive tag on pages does not negatively affect […]

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Google Improves Flight & Hotel Search To Help You Find Better Prices

Google has added some seriously cool and useful features to both flight and hotel search. Specifically around showing you in an easy to look at the most cost effective options to plan your trips. For example, Google Flight search now as a grid option to show you flights based on which days you depart and […]

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The 10 most common WordPress SEO challenges and how to solve them

If you’re new to the business of SEO and are just figuring out how to optimize your WordPress site for search, navigating the landscape of SEO can seem like a nightmare. You’ll have seen a thousand different articles on SEO: on-page optimization tips, off-page optimization tips, SEO basics, email marketing tips, etc. online and implemented them – only to […]

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Google AdWords Ad Rotation To Offer Optimize & Rotate Indefinitely

Google announced they are “simplifying ad rotation to two settings.” Specifically they are only going to offer “optimize” and “rotate indefinitely” options starting in late September. Optimize Ad Rotation: The “optimize” ad rotation setting prioritizes ads that are expected to perform better than other ads within an ad group. Google said this is figured out […]

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source http://www.onpageseochecker.com/google-adwords-ad-rotation-to-offer-optimize-rotate-indefinitely/

Google Search Console Data Up To Date Again

The Google Search Console Search Analytics reports are now back up to date with their normal two or so delay period. For the past 15 days or so, it was about a week delayed and now, finally this morning, it is back to the normal two-day delay. Here is a screen shot showing we are […]

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Surviving the Great Retail Apocalypse with Google Shopping by @cchaitanya

There was a time when traditional brick-and-mortar stores were a thriving business. On any given day, if you took a casual drive through Anytown, USA, you’d pass a brand-new shopping mall under construction. Those days are coming to an end. Traditional retail is facing real challenges – declining store traffic and malls across America set to […]

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Take our AMP (Accelerated Mobile Pages) survey

Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O event that more than 900,000 domains have adopted the framework, that’s just a small fraction (.075 percent) of the 1.2 billion websites on the internet. Google is also aiming to make the AMP case […]

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source http://www.onpageseochecker.com/take-our-amp-accelerated-mobile-pages-survey/

Building a Community of Advocates Through Smart Content

From gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve even laughed along as a corporation makes a condescending misstep or a local business publishes a glaring typo. It’s the type of thing that keeps social media and community managers up at […]

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source http://www.onpageseochecker.com/building-a-community-of-advocates-through-smart-content/

Google Maps Android app adds ‘find parking’ feature to show you nearest parking garage

Google Maps is making it easy for Android users to find parking options. The Android app now has a “find parking” button on the direction card that is displayed once you search for your location. The button leads to a list of parking garages and lots near the intended location. Users can select their preferred […]

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SearchCap: Google AdWords ad rotation, local panel ads & trip search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Searching SEO SEM / Paid Search About The Author […]

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source http://www.onpageseochecker.com/searchcap-google-adwords-ad-rotation-local-panel-ads-trip-search/

Google upgrades flight and hotel search to provide price grid views & more

Google announced several upgrades to both their flight search and hotel search features to aid searchers in finding the most economical options for their trips. Rolling out on Google Flights is the ability to ability to click on “Dates” to see the calendar view of date combinations with the cheapest prices highlighted in green and […]

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Marketing Day: Marketing automation, personalization tools & the new economy of micro-influence

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Martech enablement series: Part 4 — Building the teamAug 29, 2017 by Peter LadkaIn Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles […]

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Google says it will offer antitrust remedy to EU to avoid further penalties

Google parent Alphabet is preparing to comply with EU regulators’ demand that it no longer “favor its own content” in shopping search results. Google must propose a solution that will offer “equal treatment” to Google’s shopping rivals by Tuesday at midnight. In June, Google received a long-anticipated antitrust fine of EUR 2.4 billion (now $2.9 […]

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Martech enablement series: Part 4 — Building the team

Image credit: Abdul Razak Latif / Shutterstock.com Welcome to Part 4 of “A Nine Part Practical Guide to Martech Enablement.” This is a progressive guide, with each part building on the prior sections and focused on outlining a process to build a data- and technology-driven marketing organization within your company. Below is a list of the […]

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5 tools to take your marketing automation to the next level

Automation helps companies save time, scale faster and reduce the damage caused by human error in their customer acquisition pipelines. Approximately 84 percent of businesses that invest in marketing automation are seeing results that they classify as successful, according to research from Ascend2 (PDF). Thanks to automation, businesses can swiftly eliminate inefficient back-and-forth and tedious tasks […]

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Real Story Group: Good time to get your informational house in order

It seems like nearly every marketing tool or platform these days is happy to tell us how smart it is. Whether described as artificial intelligence, machine learning or some other variant, it’s clear that smartness is blanketing the landscape. But the capabilities are moving so quickly, it’s difficult to know how to prepare for newer […]

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MarTech Today Research: A marketer’s guide to personalization tools

The biggest difference that digital technology has made for marketing is the ability to personalize at scale. As a result, there are countless tools providing some measure of personalization, and a free new report from MarTech Today Research highlights the leading ones. Based on in-depth interviews with leading vendors and industry experts in May and […]

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source http://www.onpageseochecker.com/martech-today-research-a-marketers-guide-to-personalization-tools/

Smartling now offers predictive score on translation quality

Marketing comes in all kinds of languages, for all kinds of local markets. But, until computer-based systems came along, translation for multiple markets was a very labor-intensive and logistically complex operation. Now, translation tech and service provider Smartling has released another computerized tool — a new predictive quality score that it says can help measure […]

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Buying a pre-owned domain? Check these 10 things first

With over 1 billion websites on the World Wide Web today, it comes as no surprise that the domain name you may want to use is already owned by someone else. Luckily, in some cases, the current owner might be willing to part with it — for the right price. Acquiring a pre-owned domain can […]

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Google Introduces Video to Google Maps Listings by @MattGSouthern

Searchers will soon start seeing videos on Google Maps listings, as the company is giving Local Guides the ability to upload video with an Android device. Videos on Google Maps can be viewed by users on iOS, Android, or desktop – but for the time being they can only be uploaded on Android. Google offers […]

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Mapping the new economy of micro-influence: What governments can learn from brand marketers

Over the last decade, we have watched social media upend institutions and topple governments, create and destroy prominent figures, disrupt entrenched industries and upend electoral politics. Above all, social media has fundamentally altered the art and science of public opinion, ushering in an entirely new economy of influence. In this new economy, influence happens at […]

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AdWords ad rotation settings to get trimmed: Optimize or don’t

The signs were all pointing this way. Google announced Tuesday a slight change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” The options currently appear as: A bit of backstory Five years ago is […]

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source http://www.onpageseochecker.com/adwords-ad-rotation-settings-to-get-trimmed-optimize-or-dont/

How to rank #1 on YouTube search in 30 days [case study]

Ranking number one is easy! Of course, that is a bit of a tongue-in-cheek comment. After years of working in the search industry, I know that ranking number one in Google search is very, very difficult. But as for ranking number one on YouTube search? Maybe not so much. In fact, we’ve developed a process […]

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source http://www.onpageseochecker.com/how-to-rank-1-on-youtube-search-in-30-days-case-study/

Facebook to Block Ads From Pages That Share Fake News by @MattGSouthern

Facebook has taken a hard stance against the sharing of fake news and hoaxes on its platform. It continues this trend by banning pages from advertising on Facebook if they have a history of repeatedly sharing fake news Previously, Facebook would not allow ads on its network if they linked to fake news. That is […]

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Google’s Mobile-First Index: What It Is & How You Can Prepare by @askreinhart

For close to a year, Google has been discussing the imminent transition to mobile-first index. According to a study released by Stone Temple Consulting earlier this year, over 55 percent of all traffic is coming from a mobile device, and that will continue to grow year on year. While this doesn’t mean that the death […]

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As EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructures

Between the multitudes of consumer data now collected daily by marketing organizations around the world and the EU’s coming enforcement of its General Data Protection Regulation (GDPR), cybersecurity has never been more of a priority for CMOs. As the lead marketer for RSA, Holly Rollo has a unique perspective on cybersecurity issues within the martech […]

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source http://www.onpageseochecker.com/as-eus-gdpr-nears-rsas-cmo-warns-of-security-threats-within-martech-infrastructures/

Google: Stop Watching The Search Algorithm

I am pretty serious about reporting on Google search algorithm updates despite Google not liking it or hating the automated tools that do it as well. But I think it can be helpful when diagnosing a site that was his on a specific date. Of course, it is not always helpful and in the long […]

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source http://www.onpageseochecker.com/google-stop-watching-the-search-algorithm/

5 SEO features to make sure your ecommerce platform supports

When choosing an ecommerce platform to power your online store, it’s important to consider search engine optimization (SEO) features in your decision-making process. No matter how experienced you are with SEO, when you put the power into a platform’s hands, you may or may not end up with ability to control elements of your site that are […]

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source http://www.onpageseochecker.com/5-seo-features-to-make-sure-your-ecommerce-platform-supports/

It’s Amazon vs. Google as we enter a new era of online-to-offline commerce

The major advantage that traditional retailers had over Amazon was the availability and immediacy of stores. You could see and touch products and take them home the same day. You could return products more conveniently than shipping them back to Amazon. Over time, however, Amazon has chipped away at these advantages with Prime, Prime Now, […]

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source http://www.onpageseochecker.com/its-amazon-vs-google-as-we-enter-a-new-era-of-online-to-offline-commerce/

Google Tests Local Panel Ads For Deals

Not only did Google expand the product listing ads in the local panel yesterday but they are also testing displaying a new ad format to promote deals in the local panel. Pete Meyers posted on Twitter an example of an ad in the local panel that says “Save up to 51%…” and it goes on […]

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source http://www.onpageseochecker.com/google-tests-local-panel-ads-for-deals/

Now Add Videos To Local Listings On Google; Android Only

Google’s Meg S. announced in the Local Guides Forum that those who use Android can now upload videos to the local listings so viewers of those listings can see a more about the local business. Meg wrote “Local Guides on Android have the chance to add the first-ever videos to millions of places. The possibilities […]

The post Now Add Videos To Local Listings On Google; Android Only appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/now-add-videos-to-local-listings-on-google-android-only/

Google Test New Local Panel Ad: See What’s In Store

Glenn Gabe spotted and posted on Twitter a new format for the local panel inventory product ads. This one shows a “see what’s in store” search box to allow you to search the store in the local panel and then shows popular tags/categories of products in the store. After that, you can swipe through some […]

The post Google Test New Local Panel Ad: See What’s In Store appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/google-test-new-local-panel-ad-see-whats-in-store/

How to Drive More Phone Call Conversions & Boost Your ROI by @lorenbaker

To achieve optimal results, digital marketers must ensure that ad spend monitoring is a part of their process. Getting a clear grasp of your digital ad campaign’s online-to-offline impact will help you make better marketing decisions. One metric that you should focus on is whether your advertising efforts are generating enough phone calls. Inbound calls […]

The post How to Drive More Phone Call Conversions & Boost Your ROI by @lorenbaker appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/how-to-drive-more-phone-call-conversions-boost-your-roi-by-lorenbaker/

Quiz: What Is SEO’s Role in the Digital Marketing World? by @outbrain

This post was sponsored by Outbrain. SEO, as you know it, has changed so much throughout the years. Enterprises and corporate companies started hiring SEO specialists in the mid-1990s. This was the era of manual submissions and keywords stuffing techniques. By 2004, even startups and small businesses began to realize they needed SEO experts to […]

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source http://www.onpageseochecker.com/quiz-what-is-seos-role-in-the-digital-marketing-world-by-outbrain/

Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation?

I recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems when crawling and indexing JavaScript-rich websites. Google managed to index only a few out of multiple JavaScript frameworks tested. […]

The post Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation? appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/going-beyond-google-are-search-engines-ready-for-javascript-crawling-indexation/

Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels

Last May, Google introduced the ability to find out if a local retailer had specific products in stock right from the knowledge panel listing for the retailer. Now, it’s dedicating a whole lot more real estate to the feature. Glenn Gabe, digital marketing consultant at G-Squared Interactive, tweeted a look at the update. Below are […]

The post Google debuts giant new look for Local Inventory Ad product search in Knowledge Panels appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/google-debuts-giant-new-look-for-local-inventory-ad-product-search-in-knowledge-panels/

Daily Search Forum Recap: August 28, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Fixes Google My Business Insights Reports With Data Loss?Last week we reported that the Google My Business insights reports for photos was largely […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-august-28-2017/

SearchCap: Google knowledge panel ads, Google Maps videos & AMP survey

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Link Building Searching SEO SEM / Paid Search Search Marketing About The Author […]

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source http://www.onpageseochecker.com/searchcap-google-knowledge-panel-ads-google-maps-videos-amp-survey/

Relive MozCon with the 2017 Video Bundle

MozCon may be over, but we just can’t get enough of it — and that’s why our team has worked hard to bring the magic back to you with our MozCon 2017 Video Bundle. You’ll have 26 sessions at your fingertips to watch over and over again — that’s over 14 hours of future-focused sessions […]

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source http://www.onpageseochecker.com/relive-mozcon-with-the-2017-video-bundle/

Marketing Day: Email automation, marketing budgets & updates to Facebook Pages

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Get into the email automation gameAug 28, 2017 by Ryan PhelanIf you haven’t yet set up an automation program for your email marketing, now is the time. Contributor Ryan Phelan walks […]

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source http://www.onpageseochecker.com/marketing-day-email-automation-marketing-budgets-updates-to-facebook-pages/

Get into the email automation game

Only 33 percent of marketers who use automated programs rate their efforts as “very successful,” according to a recent study (PDF) that Adestra, my employer, did in partnership with Ascend2 research. Because I’m a big believer in marketing automation, I worry about the 67 percent of marketers who aren’t seeing the same results. How can you beat […]

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source http://www.onpageseochecker.com/get-into-the-email-automation-game/

Navigating the crowded seas of marketing technology solutions

Marketers everywhere totally freaked out last year when Scott Brinker published the 2016 edition of his Marketing Technology Landscape Supergraphic. They had every right to: The list of marketing technology companies exploded to 3,874 from 1,876 just the year before. That’s incredible. If you spent just one minute Googling each one of those companies to […]

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source http://www.onpageseochecker.com/navigating-the-crowded-seas-of-marketing-technology-solutions/

Live Chat Best Practices for Conversion Rate Optimization

As many as three-quarters of website visitors abandon their shopping carts, and nearly 50 percent bounce from your site. Wouldn’t it be great if you could read your website visitors’ body language while they are browsing — and better understand which visitors you can profitably engage with and what they need to make those purchases? […]

The post Live Chat Best Practices for Conversion Rate Optimization appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/live-chat-best-practices-for-conversion-rate-optimization/

Facebook bans Pages sharing fake news from buying ads

Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repeatedly publish posts flagged as fake news from buying ads on the social network, the company announced on Monday. “If Pages stop sharing false news, they may be eligible to start running […]

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source http://www.onpageseochecker.com/facebook-bans-pages-sharing-fake-news-from-buying-ads/

Google is testing ads in local business knowledge panels

Google is testing more ad opportunities in knowledge panels. In this case, it’s testing ads on panels for local businesses. Spotted by Dr. Pete Meyers of Moz, the example below shows an ad from Groupon for the featured club. A call to action to “View Deal” links to the related offer page on Groupon.com. “We’re […]

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source http://www.onpageseochecker.com/google-is-testing-ads-in-local-business-knowledge-panels/

Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site

Well, it’s official. Google doesn’t like overly intrusive ads like pop-ups on websites. This sounds counterintuitive, doesn’t it? After all, Google makes its money from advertising. However, as a search engine, Google’s number one priority is to make a searcher’s experience a positive one. And, just as Google put sites with mobile interstitials on the […]

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source http://www.onpageseochecker.com/google-hates-obnoxious-pop-up-ads-heres-why-you-need-to-look-at-the-ads-on-your-site/

6 web properties you can use to protect your branded search results (with real examples)

This article was co-authored with my colleague at Go Fish Digital, Samantha Hughes. Working at an agency that does a large amount of online reputation and crisis management, brand protection is always top of mind. I’ve written about how autocomplete is your brand’s true first impression, and that is still very much the case. What […]

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source http://www.onpageseochecker.com/6-web-properties-you-can-use-to-protect-your-branded-search-results-with-real-examples/

The age of analytics democratization

For the greater part of the modern era, data in organizations has only been readily available to two privileged groups: executives who rely upon data to run the business, and data analysts who gather, analyze and report the numbers to management. No self-respecting worker at any level of any organization in the world today would […]

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source http://www.onpageseochecker.com/the-age-of-analytics-democratization/

Take the Search Engine Land AMP (Accelerated Mobile Pages) survey

Google released their AMP (Accelerated Mobile Pages) framework nearly two years ago, and even though Google noted at their recent I/O event that more than 900,000 domains have adopted the framework, that’s just a small fraction (.075 percent) of the 1.2 billion websites on the internet. Given Google’s emphasis on the coming mobile-first index and […]

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source http://www.onpageseochecker.com/take-the-search-engine-land-amp-accelerated-mobile-pages-survey/

Is Google getting ready to buy Marketo?

The Marketo logo Marketing platform Marketo announced last week a multiyear alliance with Google Cloud, which Marketo CEO Steve Lucas described in an email announcement as “a step forward in our collaboration to unite MarTech and AdTech.” Beginning next year, Marketo will move its products from its independent data centers to the Google Cloud platform. […]

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source http://www.onpageseochecker.com/is-google-getting-ready-to-buy-marketo/

How to ensure you ask the right questions of your data

Our team at Google recently talked to web analysts who say they spend half their time answering basic analytics questions for other people in their organization. In fact, a recent report from Forrester found 57% of marketers find it difficult to give their stakeholders in different functions access to their data and insights. To help, […]

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source http://www.onpageseochecker.com/how-to-ensure-you-ask-the-right-questions-of-your-data/

Google Maps local listings can now have videos uploaded

Google announced in the Local Guides Forum that they now are rolling out support to upload videos to Google Maps local listings on Android devices. The help document explains the feature is currently only available to Android users. Google wrote, “To add videos, you must use an Android device. To remove videos, you must use […]

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source http://www.onpageseochecker.com/google-maps-local-listings-can-now-have-videos-uploaded/

Broken Link Building: Answers to 6 of the Most Common Questions by @_kevinrowe

Broken links are an epidemic. A recent study Rowe Digital (full disclosure: this is my company) looked at 90 publishers and websites and found over 65,000 broken outbound links (i.e., links generating 404 errors). Broken link building has existed as a strategy for many years, but its approach has continued to be honed and perfected. In […]

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source http://www.onpageseochecker.com/broken-link-building-answers-to-6-of-the-most-common-questions-by-_kevinrowe/

Google Fixes Google My Business Insights Reports With Data Loss?

Last week we reported that the Google My Business insights reports for photos was largely delayed. Well, I looked this morning and it looks like the numbers are now only a couple to a few days delayed, which is the normal delay you’d see in these reports. But I am also noticing a gap in […]

The post Google Fixes Google My Business Insights Reports With Data Loss? appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/google-fixes-google-my-business-insights-reports-with-data-loss/

Does Google Local Q&A Needs Moderation

Last week, Google pushed the local Q&A to all mobile browsers and it is getting some serious use. But in some cases, how people are using it is probably not the way Google expected. If you search for [white house] on your mobile phone and look at the local question and answer box and read […]

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source http://www.onpageseochecker.com/does-google-local-qa-needs-moderation/

Digital Growth Hacking Strategies for Companies on a Tight Budget by @cynthialive

Audience growth is one challenge faced by all new businesses, especially those with a limited team of founding members. The idea of growing a following on Twitter or Facebook sounds simple to many of us. But in reality, this is a job that involves so many platform-specific details and monitoring that many companies wind up […]

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source http://www.onpageseochecker.com/digital-growth-hacking-strategies-for-companies-on-a-tight-budget-by-cynthialive/

Google Ignores Links To #

Do you use a hashtag or pound sign in your URL. For example the link URL is simply a hashtag or pound sign, one of these #. What should Google do with them? The URL would look like Google says they completely ignore them. Most of the time, at least when I use that, it […]

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source http://www.onpageseochecker.com/google-ignores-links-to/

Personalized Duplicate Content

Minutes ago, I had someone ask me how they can make their “personalized duplicate content” search engine friendly. How can they SEO their duplicate content that is personalized to users. I found it somewhat funny and wanted to share the term with you. Here is the post on Twitter: I have plugin which uses iframe […]

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source http://www.onpageseochecker.com/personalized-duplicate-content/

Google Tests New Expandable Sitelinks On Mobile

Google seems to be testing a new look for the sitelinks that expand, something Google has been doing for a few years now. But with the new tappable carousel sitelinks, I guess Google needs to try a new format. Tom Whiley posted on Twitter a screen shot of the new sitelinks format for these expandable […]

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source http://www.onpageseochecker.com/google-tests-new-expandable-sitelinks-on-mobile/

How to Train Your Creativity & Improve Your Marketing by @seo_travel

Ever find yourself staring at the wall trying desperately to come up with ideas for a new content piece or publicity (read “link”) campaign and drawing a blank? Me too. All. The. Time. I liked to think I was quite creative, though it certainly wasn’t the strongest asset in my armory. Unfortunately, I thought, it’s […]

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source http://www.onpageseochecker.com/how-to-train-your-creativity-improve-your-marketing-by-seo_travel/

The Next Phase in the Evolution of Data-Based SEO by @LEHoneycutt

Anyone who’s been in the industry for a while is no stranger to the fact that SEO is constantly changing. As we now have a plethora of tools to help us cut through the massive amounts of big data we have at our finger tips, data-based SEO has changed the way we make decisions, allowing […]

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source http://www.onpageseochecker.com/the-next-phase-in-the-evolution-of-data-based-seo-by-lehoneycutt/

‘Larger than usual’ ad fraud on exchanges prompts Google to offer advertiser refunds

According to a report in The Wall Street Journal (WSJ), Google is providing refunds to some advertisers that used DoubleClick Bid Manager in conjunction with ads that were placed on sites with fraudulent or invalid traffic: In the past few weeks, Google has informed hundreds of marketers and ad agency partners about the issue with […]

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source http://www.onpageseochecker.com/larger-than-usual-ad-fraud-on-exchanges-prompts-google-to-offer-advertiser-refunds/

Daily Search Forum Recap: August 25, 2017

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, IncCopyright © 1994-2017 RustyBrick ®, Inc. Web Development All Rights Reserved.This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License Go to […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-august-25-2017/

SearchCap: Google AdWords Sitelinks, phrase match & AR

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdWords doubles the number of Sitelinks on search adsAug 25, 2017 by Barry Schwartz With the new Sitelinks format for Google AdWords, you can now have as many as 8 […]

The post SearchCap: Google AdWords Sitelinks, phrase match & AR appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/searchcap-google-adwords-sitelinks-phrase-match-ar/

Marketing Day: Influencers vs thought leaders, brand advocates & Spotify’s VP of Growth

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Proof that no ranking boost for responsive sites exists in 2017Aug 25, 2017 by Bryson MeunierThere are many good reasons to recommend responsive design to a client or to your company, […]

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source http://www.onpageseochecker.com/marketing-day-influencers-vs-thought-leaders-brand-advocates-spotifys-vp-of-growth/

Phrase match is dead. Long live phrase match!

When Google launched their broad match modified match type some years ago, some marketers hailed the demise of phrase match as something of a foregone conclusion. Many, ourselves included, quickly shifted gears and rolled out new campaigns using a combination of broad match modified (BMM), exact match and negative match keywords. And others did not. […]

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source http://www.onpageseochecker.com/phrase-match-is-dead-long-live-phrase-match/

Augmented Reality: Where are we now, and what does it mean for marketers?

Summer 2016 seems like a lifetime ago, doesn’t it? Barack Obama was president, the Chicago Cubs were carrying on their 108-year losing streak and swimmer Ryan Lochte was busy fabricating a story about getting robbed at gunpoint while representing the US at the Rio Olympic Games. One of the biggest digital stories to come out of last […]

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source http://www.onpageseochecker.com/augmented-reality-where-are-we-now-and-what-does-it-mean-for-marketers/

Why emotion is crucial to create brand advocates — and what you can do about it

If you could generate six times your revenue, would you? For marketing executives, this question is a no-brainer. The challenging part is answering this follow-up question: How? Recent research from Forrester provides a potential answer. Last year, the analyst firm found that customer experience (CX) is a key driver of revenue growth, and the brands […]

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source http://www.onpageseochecker.com/why-emotion-is-crucial-to-create-brand-advocates-and-what-you-can-do-about-it/

Build it and they shall come: Why your site architecture and search strategy must be aligned

As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your website? And more specifically, what about Google? In most organizations, organic search optimization becomes a layer that is applied after the fact. After the brand teams, product […]

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source http://www.onpageseochecker.com/build-it-and-they-shall-come-why-your-site-architecture-and-search-strategy-must-be-aligned/

Google AdWords doubles the number of Sitelinks on search ads

A few weeks ago, Google revamped the look and feel of the AdWords Sitelinks to make them a carousel tappable format. But with that change, Google has also doubled the number of sitelinks you can show on your AdWords search ads from four to eight. The updated help documentation use to say that on mobile […]

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source http://www.onpageseochecker.com/google-adwords-doubles-the-number-of-sitelinks-on-search-ads/

3 SEO Experiments You Should Try This Year by @AdamHeitzman

SEO is commonly defined as a methodology of strategies and tactics used to increase a website’s organic visibility on the web. One word you don’t often see when looking at its definition is “experimentation.” Why is that? Experimentation is at the forefront of SEO. Experimentation is what drives the industry forward. Without SEO experiments, everyone […]

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source http://www.onpageseochecker.com/3-seo-experiments-you-should-try-this-year-by-adamheitzman/

Spotify’s VP of Growth: CRM is much more than off-the-shelf software

“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize his view that modern brands need to continually pay attention to their customers. In other words, he said, businesses’ need to re-evaluate what is meant by “customer relationship management.” CRM — which falls […]

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source http://www.onpageseochecker.com/spotifys-vp-of-growth-crm-is-much-more-than-off-the-shelf-software/

Forrester Wave: Social ad tech tools are still an ‘immature’ category

From the website of ad tech tool AdEspresso, acquired by social management platform Hootsuite in February Forrester is out this week with a Wave report on a class of marketing tools that it expects won’t last much longer: social ad tech. “The Forrester Wave: Social Advertising Technology, Q3 2017” (fee or client membership required) is […]

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source http://www.onpageseochecker.com/forrester-wave-social-ad-tech-tools-are-still-an-immature-category/

Search Buzz Video Recap: Google Search Update, Mobile First Index, Search Console Changes & More

This week in search, I covered a Google search algorithm update that seems somewhat large. I also covered that Google is now more confident about their mobile first index switch. Google said more data is coming to the Google Search Console soon. Google is also looking to speed up the data pipeline in Search Analytics. […]

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source http://www.onpageseochecker.com/search-buzz-video-recap-google-search-update-mobile-first-index-search-console-changes-more/

Search in Pics: Android Oreo statue, Google Dance Tokyo & razor scooters

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Dance Tokyo t-shirts: Source: Twitter The new Android Oreo statue at the Google campus: Source: […]

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source http://www.onpageseochecker.com/search-in-pics-android-oreo-statue-google-dance-tokyo-razor-scooters/

Google My Business Insights Reports Delayed

It looks like the Google My Business insights, the analytics they provide to local businesses on how well their local listings are doing, is delayed for some reports. Specifically the insights on photos including the photos views and photo quantity data seems to have got stuck on August 16th and have not updated since. Here […]

The post Google My Business Insights Reports Delayed appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/google-my-business-insights-reports-delayed/

Google Generally Finds & Crawls Home Page First

A webmaster asked Google’s John Mueller if Google always crawls the home page of the web site before other pages. The answer John gave was no, Google doesn’t always crawl the home page first but he did add that the home page is generally the first page Google finds on a site. This was on […]

The post Google Generally Finds & Crawls Home Page First appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/google-generally-finds-crawls-home-page-first/

Google AdWords Landing Pages Report With Mobile Friendly Click Rate

Google announced they have added a new Landing pages report that shows the mobile friendly click rate on those pages and the number of clicks. This report shows you which URLs in your account are mobile-friendly, which ones drive the most sales, and which ones may require your attention. This report shows you: Landing page […]

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source http://www.onpageseochecker.com/google-adwords-landing-pages-report-with-mobile-friendly-click-rate/

How to Implement AMP for E-Commerce by @natalieannhoben

A buyer’s overall experience is critical to closing a sale. When it comes to online shopping and e-commerce in general, the importance of speed cannot be emphasized enough. After all, more than 40 percent of users will leave a website if it takes more than three seconds to load. Search engines promote and give a higher […]

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source http://www.onpageseochecker.com/how-to-implement-amp-for-e-commerce-by-natalieannhoben/

How to Determine if a Page Is "Low Quality" in Google’s Eyes – Whiteboard Friday

What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine to determine which pages make the grade and which don’t, from searcher behavior to page load times to spelling mistakes. Rand covers it […]

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source http://www.onpageseochecker.com/how-to-determine-if-a-page-is-low-quality-in-googles-eyes-whiteboard-friday/

Google AdWords Highlights Popular Search Terms Used to Find Your Website by @MattGSouthern

Google AdWords has introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business. As the announcement states, keeping your finger on the pulse of the Searches card can help you refine your keywords for better performance. Knowing which keywords a majority of searchers are using to find […]

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source http://www.onpageseochecker.com/google-adwords-highlights-popular-search-terms-used-to-find-your-website-by-mattgsouthern/

Facebook’s Mobile App Can Now Capture 360-Degree Photos by @MattGSouthern

Facebook was quick to offer support for 360-degree photos and video, now it’s going a step further by allowing users to capture 360-degree photos within mobile app. The ability to capture 360-degree photos is available on both iOS and Android. Capturing 360-Degree Photos At the top of the screen where you update your status, you […]

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source http://www.onpageseochecker.com/facebooks-mobile-app-can-now-capture-360-degree-photos-by-mattgsouthern/

LinkedIn Users Can Now Upload Videos to Their Page by @MattGSouthern

Everyone with a LinkedIn account can now upload videos to their page, a feature that was previously available to only a select test group of users. Whether it’s uploading a speech you’ve given, a video resume, or a demonstration of a product – there is now a myriad of new opportunities to showcase yourself and […]

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source http://www.onpageseochecker.com/linkedin-users-can-now-upload-videos-to-their-page-by-mattgsouthern/

Marketing Day: Meet today’s CMO, Facebook Page updates & Snapchat ad news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Meet today’s CMO: Multisport athleteAug 24, 2017 by Sonjoy GangulyThanks to martech, the CMO’s role is dramatically shifting. Columnist Sonjoy Ganguly shares tips for how you can train and win in […]

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source http://www.onpageseochecker.com/marketing-day-meet-todays-cmo-facebook-page-updates-snapchat-ad-news/

Daily Search Forum Recap: August 24, 2017

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, IncCopyright © 1994-2017 RustyBrick ®, Inc. Web Development All Rights Reserved.This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License Go to […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-august-24-2017/

SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out previously announced ‘Landing Pages’ mobile assessment toolAug 24, 2017 by Greg Sterling Tab in new AdWords experience enables marketers to determine which individual URLs need to be fixed […]

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source http://www.onpageseochecker.com/searchcap-google-adwords-tool-local-qa-ios-11-with-amp/

Google rolls out previously announced ‘Landing Pages’ mobile assessment tool

Bad landing pages, especially on mobile devices, can kill conversions. There are high bounce rates if users can’t find desired information or the user experience is too cumbersome or slow. To help advertisers improve mobile performance, Google announced a new Landing Pages tool at Google Marketing Next earlier this year. It’s designed to help marketers […]

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source http://www.onpageseochecker.com/google-rolls-out-previously-announced-landing-pages-mobile-assessment-tool/

Meet today’s CMO: Multisport athlete

The CMO’s role has been continuously evolving. The sheer volume and the speed of access to information have prompted a shift in B2B purchasing behaviors. With new channels and platforms regularly entering the landscape, the underlying technologies have evolved to follow an increasingly complex buyer journey and assist marketers doing business every day in the […]

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source http://www.onpageseochecker.com/meet-todays-cmo-multisport-athlete/

Demand gen tunnel vision: Why your company probably needs to invest in branding

If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden age. The internet and the tools we use to leverage it give us the ability to be more fact-led than ever. And yet, despite the huge proliferation of powerful enablers, there remains […]

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source http://www.onpageseochecker.com/demand-gen-tunnel-vision-why-your-company-probably-needs-to-invest-in-branding/