Friday, 25 August 2017

Phrase match is dead. Long live phrase match!

When Google launched their broad match modified match type some years ago, some marketers hailed the demise of phrase match as something of a foregone conclusion. Many, ourselves included, quickly shifted gears and rolled out new campaigns using a combination of broad match modified (BMM), exact match and negative match keywords. And others did not. […]

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source http://www.onpageseochecker.com/phrase-match-is-dead-long-live-phrase-match/

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