Wednesday, 30 August 2017

When marketing to people you think you know, don’t be blinded by your own POV

I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was OK to look right at the eclipse as it approached totality. The risk was deceptive — it seemed as clear as day (or rather, dark as night) that I could […]

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