Marketing Day: Facebook opens Marketplace, martech trends & social media myths

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Authority & link building with real-time Penguin
  Oct 3, 2016 by Marcus Miller

  Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.

• The myth of the duplicate content penalty
  Oct 3, 2016 by Patrick Stox

  There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.

• Yext literally helps drive customers to stores with ‘Ride with Uber’ integration
  Oct 3, 2016 by Greg Sterling

  Businesses can also send en route content and messages such as menus or offers to customers.

• Prepping SEO for 2017: it’s all about the ROI
  Oct 3, 2016 by Janet Driscoll Miller

  Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.

• Learn to measure Account-Based Marketing
  Oct 3, 2016 by Digital Marketing Depot

  If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work. It also might not be right for your business. This guide from BrightFunnel reviews the basics of ABM and provides a framework […]

• Why call tracking helps improve PPC lead generation account performance
  Oct 3, 2016 by Jeff Baum

  Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.

• Facebook’s Marketplace gets the mobile home tab that was supposed to go to Live
  Oct 3, 2016 by Tim Peterson

  In April Facebook said it would replace the Messenger tab on its mobile app’s home screen with one for Live. On Monday it gave the slot to Marketplace.

• What you didn’t know about recent Quality Score changes
  Oct 3, 2016 by Frederick Vallaeys

  Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.

• Facebook’s Craigslist-style Marketplace isn’t open to brands, Page owners
  Oct 3, 2016 by Tim Peterson

  Page owners, including brands, will not be able to sell items in Facebook’s Marketplace, and there’s no way to pay for featured placement.

• The martech lowdown: 2016 trends in review and a look at our bright future
  Oct 3, 2016 by James Green

  What’s in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next year.

• What brands should know about Facebook’s new and upcoming average watch time metrics
  Oct 3, 2016 by Tim Peterson

  Facebook’s new average watch time metric may sound straightforward, but it has a twist.

• Demandbase adds AI-powered DemandGraph to generate lists of targeted accounts
  Oct 3, 2016 by Barry Levine

  New resource turns data about companies’ customers, interests, suppliers, deals and more into ‘business graphs’ based on relationships.

• Tackling social media myths
  Oct 3, 2016 by Maggie Malek

  Some of our notions about social media marketing are just plain wrong. Columnist Maggie Malek takes a look at the top misconceptions and debunks them.

• MarTech Today: Gmail’s support for responsive design, PullString’s intelligent conversation platform & more
  Oct 3, 2016 by Barry Levine

  Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Gmail finally supports responsive design: answers to 4 burning questions Sep 30, 2016 by Chad White Google has started rolling out support for responsive email design in its various Gmail clients. Columnist […]

• A CMO’s View: How The Palace’s email marketing brings Detroit Pistons fans home
  Oct 3, 2016 by Amy Gesenhues

  As CMO for the Palace at Auburn Hills, Charlie Metzger says its his job to bring people together and provide a fantastic fan experience.

• Clinton wins Grubhub presidential ‘debate’ as diners cast votes with special discount codes
  Sep 30, 2016 by Danny Sullivan

  Among the findings: Indian food is big with Clinton supporters; Trump supporters like Chinese food.

• How the newest Adobe-Microsoft partnership resembles ‘Jerry Maguire’
  Sep 30, 2016 by Barry Levine

  And what it could mean for the balance of power among the major marketing clouds.

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About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.

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