Marketing Day: Google Assistant, Progressive Web Apps & mobile ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Don’t let your business play possum with local search
  Oct 5, 2016 by Adam Dorfman

  Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses.

• Multi-location local SEO strategy: domain structure
  Oct 5, 2016 by Andrew Beckman

  How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in.

• Google and Progressive Web Apps: the mobile experience and SEO
  Oct 5, 2016 by Jim Yu

  What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.

• Using search marketing to amplify TV buys: SMX East 2016
  Oct 5, 2016 by Erin Everhart

  Columnist Erin Everhart provides key takeaways on a session from SMX East 2016 detailing the relationship between paid search and TV advertising.

• What you need to know about the state of mobile advertising
  Oct 5, 2016 by Aaron Strout

  Columnist Aaron Strout takes a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them.

• Google’s Assistant, Home announcements preview a new kind of ‘augmented reality’
  Oct 5, 2016 by Barry Levine

  With the launch of this new ecosystem, the physical world adds more digital layers.

• How Pinterest is cracking the social commerce code
  Oct 5, 2016 by Wayne St. Amand

  As the holidays quickly approach, contributor Wayne St. Amand says now is the time for brands to look toward Pinterest and its ability to convert sales.

• Salesforce buys DMP Krux
  Oct 4, 2016 by Barry Levine

  The company’s latest acquisition brings in-house the data needed to conduct large-scale audience segmentation and targeting.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

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Author: Barry Schwartz

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