Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Take your paid search campaigns to the next level
Oct 18, 2016 by Digital Marketing Depot
For most advertisers, the process used to place bids has remained largely the same for the last 15 years. It is a complex, massively time- and data-intensive chore that can exceed the capabilities of human marketing teams. - Study: full-page interstitials alienate users, send them racing for the X-it
Oct 18, 2016 by Greg Sterling
However, opt-in, contextually relevant video saw positive response from users. - Instagram highlights Stories on Explore tab to boost viewership
Oct 18, 2016 by Tim Peterson
Stories appearing atop Instagram’s Explore tab will be curated from accounts you don’t already follow on Instagram. - eBay Collective launches with “Shop the Look” AI technology
Oct 18, 2016 by Matt McGee
Curated furniture marketplace includes image recognition technology from recent Corrigon acquisition. - Dear Google, how about OS targeting? Programmatic search?
Oct 18, 2016 by Kevin Lee
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers. - Perfect Your SEM Testing: How & Why To Evaluate Everything: SMX East 2016
Oct 18, 2016 by Aaron Levy
Looking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016. - Facebook will help mobile apps aim push notifications based on people’s in-app actions
Oct 18, 2016 by Tim Peterson
Facebook will help mobile app developers aim their push notifications based on the actions people take in their apps, like searching or viewing a product. - Three big, long-term predictions for the future of martech
Oct 18, 2016 by David Booth
Years from now, what will martech look like? Columnist David Booth takes a look at what the future holds for marketers. - 7 marketing gimmicks that could damage your brand
Oct 18, 2016 by Timothy Carter
It’s one thing to be creative, but quite another when things take a turn for the worst. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand. - Will usability issues hinder Google Assistant, the star of Google’s new Pixel phone?
Oct 18, 2016 by Danny Sullivan
Voice-only search might hinder use of Google Assistant and split attention between it and the search bar — which is now hidden behind a button.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Other Items
Social Media
- 5 Twitter Browser Extensions for Marketers, www.socialmediaexaminer.com
- An Analysis of Top Social Media Platforms for Influencer Marketing, www.amnavigator.com
- Facebook is now testing its Snapchat Stories clone in Australia, techcrunch.com
- Facebook Now Lets You Set the Initial View on 360-Degree Photos, www.adweek.com
- Facebook Tips and Tricks to Work It’s Magic for Your WordPress Site, www.wpexplorer.com
- Facebook Trends Beauty and Food Marketers Need to See Before Crafting Their Next Offers, www.adweek.com
- Facebook’s Storyful-powered newswire service shutting down on October 18, venturebeat.com
- Here’s How Brands Are Cashing In on Snapchat’s Long-Awaited API, www.adweek.com
- How Snapchat, Tinder Can Better Serve Advertisers, www.adweek.com
- My Facebook ROAS has increased (or decreased) – what now?, 3qdigital.com
- The 5 Most Common Kinds of Dark Social Content, simplymeasured.com
- The Beginner’s Guide to Social Attribution, simplymeasured.com
- The retailer’s guide to holiday social advertising, www.internetretailer.com
- Why This Successful Solopreneur Uses Facebook Groups to Grow His Business, blog.bufferapp.com
Video
- 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way), www.scribblelive.com
- 8 Advanced Tactics for Optimizing Facebook Video Ads to Perfection, www.socialmediaexplorer.com
- Facebook Live unlocks scheduling and pre-stream lobby, first for verified Pages, techcrunch.com
- How to Analyze Your YouTube Marketing With Google Analytics, www.socialmediaexaminer.com
- Infographic: 4 things to know about the present and potential of live video, digiday.com
- Sharethrough’s Patrick Keane: Publishers without video strategies “will die”, digiday.com
- Signal to Now Include Live Video For Journalists, media.fb.com
- Why Mobile Video Should Be Included in Your Content Marketing Strategy, www.copypress.com
- Working Together to Improve the Premium Video Ad Experience, adage.com
Go to Source
Author: Amy Gesenhues
The post Marketing Day: Paid search campaigns, Instagram Stories & Facebook mobile apps appeared first on On Page SEO Checker.
source http://www.onpageseochecker.com/marketing-day-paid-search-campaigns-instagram-stories-facebook-mobile-apps/
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