SearchCap: Google Shopping, Google’s HTTPS algorithm & Google Assistant

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• How keyword segmentation can increase Google Shopping profits
  Oct 18, 2016 by Digital Marketing Depot
  Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels such as Google Shopping and Bing Shopping.
• Google’s HTTPS algorithm still only looks at the URL to give ranking boost
  Oct 18, 2016 by Barry Schwartz
  Believe it or not, insecure web pages can still get the HTTPS ranking boost.
• Enterprise SEOs, unite! The SMX East 2016 session recap
  Oct 18, 2016 by Eric Enge
  What are some of the issues unique to enterprise SEO professionals, and how can you best approach these challenges? Columnist Eric Enge reports on a session from SMX East which covers this topic.
• How Google uses machine learning in its search algorithms
  Oct 18, 2016 by Barry Schwartz
  Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain.
• 3 things to do after a major Google algorithm update
  Oct 18, 2016 by Ryan Shelley
  Heard about a new update to Google’s organic search ranking algorithm? Don’t panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
• Google Assistant is only an incremental advance over current voice search
  Oct 18, 2016 by Greg Sterling
  High expectations made me want it to do more and be more naturally conversational. That will come.
• Google AdWords click-to-text message extension is coming out of beta
  Oct 18, 2016 by Ginny Marvin
  With the new mobile ad extension, users will be able to connect with advertisers via SMS.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

Local & Maps

Searching

SEM / Paid Search

SEO

About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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Author: Amy Gesenhues

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