Marketing Day: Facebook Live news, GoldieBlox CMO interview & Twitter search updates

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook will let celebs edit Live videos after broadcast ends
  Dec 21, 2016 by Tim Peterson
  Facebook has no plans to let non-Mentions users trim the beginning or end of their Live recordings.
• The power of data ownership: Getting it right in 2017
  Dec 21, 2016 by Josh Manion
  Columnist Josh Manion believes that complete data ownership is the only option for enterprises seeking to engage individual consumers with relevant and timely experiences.
• Link campaigns: Strategy development and review
  Dec 21, 2016 by Andrew Dennis
  Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy.
• The tools and tests that made 2016 great: Our top 10 analytics & conversion columns of the year
  Dec 21, 2016 by Pamela Parker
  We digital marketers love us some data, and 2016 brought with it new tools, techniques and consumer trends.
• GoldieBlox CMO says his brand is leading the movement for girls who want to be more than princesses
  Dec 21, 2016 by Amy Gesenhues
  Get to Know: GoldieBlox CMO Kenny Davis
• Predictions for the digital advertising industry in 2017
  Dec 21, 2016 by Rob Rasko
  From mobile to ad formats, columnist Rob Rasko takes a look at the trends that he predicts will drive our industry forward in the coming year.
• Study: 55 percent of mobile dollars wasted
  Dec 21, 2016 by Greg Sterling
  More than 70 percent of mobile ads seen in a typical day fail to create a positive user experience.
• How Twitter is making its top search results more relevant than recent
  Dec 21, 2016 by Tim Peterson
  In September Twitter started sorting the top results on its search pages based on relevance, a departure from its traditional reverse-chronological order.
• Small business owners: 3 steps to creating accurate Google Analytics reports
  Dec 20, 2016 by Dianna Huff
  Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.
• Trust & transparency: Why we need it more than ever in 2017
  Dec 20, 2016 by Carl Erik Kjærsgaard
  Can technology help to create transparency and therefore restore trust in brands and agency partners? Columnist Carl Erik Kjærsgaard weighs in.
• Can SEOs make local search great again in 2017?
  Dec 20, 2016 by Andrew Shotland
  The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.
• Facebook Live Audio turns the social network into a radio broadcaster
  Dec 20, 2016 by Tim Peterson
  Facebook will start testing audio-only live streams with BBC World Service, Harper Collins and others.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

• 4 Creative Ways to Market Your Business with Snapchat, simplymeasured.com
• 5 Ways to Respond to Twitter Killing Off Lead Generation Ads, blog.marketo.com
• An Agency Perspective on Social Media Measurement and Optimization, simplymeasured.com
• Disney signs deal to create shows for Snapchat, venturebeat.com
• Facebook’s 2016 Games of the Year, developers.facebook.com
• Here’s a Timeline Showing Instagram and Snapchat’s 2016 War Over the Best Features, www.adweek.com
• How Has Social Media Grown Up in 2016?, simplymeasured.com
• How I Attracted 195,000 More Followers to My Pinterest Party in 6 Months, blog.tailwindapp.com
• How to Use Facebook Login on Your Website, www.socialmediaexaminer.com
• How Your Content Strategy Can Increase Your Social Footprint, www.adweek.com
• There’s a new tool to visualize how fake news is spread on Twitter, qz.com
• Top developments in paid social in 2016, 3qdigital.com

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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