Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Get answers to your marketing automation questions
Dec 20, 2016 by Digital Marketing Depot
Got questions about marketing automation? Marketing Land’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The 49-page report reviews the latest trends, opportunities and challenges facing the market for marketing automation tools. - Instagram launches stickers for stories, announces other updates
Dec 20, 2016 by Tamar Weinberg
Instagram has launched an update that allows users to add stickers to their stories. - Satisfi and IBM Watson port their intelligent shopping assistants to two shopping malls
Dec 20, 2016 by Barry Levine
The chatbots, for the Mall of America and Fashion Island, follow the pilot project at Macy’s and point to the day when store shoppers ask their phone instead of a member of the staff. - Don’t just jump on the mobile video bandwagon; understand who you’re riding with and why
Dec 20, 2016 by Chris Savage
It’s easy to get caught up in the mobile video excitement. But contributor Chris Savage believes B2B marketers shouldn’t make the mistake of ignoring desktop viewers. - Pokémon, mobile SEO and more: Our top mobile columns for 2016
Dec 20, 2016 by Desiree Everts DeNunzio
Looking to learn more about the mobile trends that dominated 2016? Check out our most widely read mobile columns from the past year. - First you thought your brand dollars were safe… then fake news happened
Dec 20, 2016 by Melody Gambino
Ad advertisers grapple with the threat of fake news, columnist Melody Gambino offers tips on how you can protect your brand. - White Ops reports biggest ad fraud botnet found yet: ‘Methbot’ targeting high-CPM video inventory
Dec 20, 2016 by Ginny Marvin
The botnet has been siphoning an estimated $3 to $5 million in ad revenue per day, making it the largest ad fraud scam uncovered to date. - Do you have the martech knowledge you need?
Dec 19, 2016 by Scott Brinker
Albert Einstein said, “The only source of knowledge is experience.” Seems the martech challenges we face prove Einstein correct yet again. Matching practical experience with the right strategy, talent and organization makes the difference between leaders and stragglers in our software-powered marketing world. Where are you on that continuum?
Online Marketing News From Around The Web:
Analytics
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
- 6 Steps to Plan Social Media Ads for 2017, www.practicalecommerce.com
- Big 2017 Social Media Marketing Trends You Need to Know, www.searchenginejournal.com
- Facebook debuts shareable “moments” at the top of the News Feed, starting with holiday cards, techcrunch.com
- Facebook’s Instant Verification app login platform replaces two-factor where SMS fails, techcrunch.com
- How to 3X More Instagram Followers, www.searchenginepeople.com
- How to Optimize Social Ads for Every Stage of the Buying Funnel, www.socialmediaexaminer.com
- Most UK Marketers Rely on Paid Social Ads to Promote Content, www.emarketer.com
- Twitter Tests Breaking News Push Notifications, www.buzzfeed.com
- Why TBS is using Instant Articles to promote its brand, digiday.com
Video
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Author: Amy Gesenhues
The post Marketing Day: Instagram stickers, mobile video & the biggest ad fraud botnet to date appeared first on On Page SEO Checker.
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