Marketing Day: Local search, attribution modeling vendors & November’s top video creators

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Uncovering the white spaces of opportunity for local search
  Dec 22, 2016 by Jon Schepke
  With “near me” mobile moments surging, contributor Jon Schepke contends that brands must use the context of location across all their search marketing efforts — paid, earned and owned.
• 6 questions to help you evaluate an attribution modeling vendor
  Dec 22, 2016 by Alison Lohse
  How do you choose the right attribution modeling vendor? Columnist Alison Lohse offers six questions to help you attain transparency and navigate the tricky waters of attribution.
• Variations on a marketing stalwart: Our top email marketing columns for 2016
  Dec 22, 2016 by Pamela Parker
  Don’t make the mistake of thinking you know all about email just because it’s been around a while. Marketing Land contributors highlighted plenty of new possibilities for innovation in the most popular columns of the year.
• Should advertisers pressure Facebook to be audited?
  Dec 22, 2016 by Kevin Lee
  In the wake of Facebook’s latest metrics errors, contributor Kevin Lee discusses the impact on marketers and why an audit would help ensure the right level of measurement transparency.
• Top 10 video creators in November: UNILAD, The LADBible, Viral Thread & Tasty keep top 4 spots
  Dec 22, 2016 by Amy Gesenhues
  The top 10 video creators did not change from October to November, but video views for the top 100 creators and brands was up 12% overall.
• Improve search rankings and increase productivity with local marketing automation software
  Dec 21, 2016 by Digital Marketing Depot
  Managing online citations, claimed and unclaimed listings, reviews and ratings, landing pages and data feeds for hundreds or thousands of locations has become time-consuming and costly for enterprise brands. Automating these processes can improve search rankings, increase productivity and lower CPCs due to better SEO.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Other Items

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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