Marketing Day: Most shared ads of 2016, IAB mobile ad updates & holiday emails

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• The Customer Decision Hub: What’s inside the always-on brain
  Dec 1, 2016 by Digital Marketing Depot
  The new normal for consumers is being able to do business on their terms, with companies that have products that are easy to discover, easy to use, and are personalized and relevant to them.
• Pinterest launches Showcase to give brands a way to shape their story
  Dec 1, 2016 by Tamar Weinberg
  Pinterest has launched a showcase feature to give brands the ability to present their best selves.
• Top 10 most shared global ads of 2016: UK’s John Lewis holiday ad ranks #1 with nearly 2M shares
  Dec 1, 2016 by Amy Gesenhues
  The most shared ad of 2016 was released less than a month ago – earning 1.9 million shares since it’s November 9 launch date.
• 5 ways martech can help you reduce mobile app user churn
  Dec 1, 2016 by Josh Todd
  Acquiring new app users is great, but columnist Josh Todd argues it’s much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.
• How Google is tackling fake news, and why it should not do it alone
  Dec 1, 2016 by Ian Bowden
  What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle — and already is tackling — this problem.
• How brands can win with omnichannel discovery
  Dec 1, 2016 by Adam Dorfman
  Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.
• IAB shares updates for MRAID, including viewability & audibility measurement
  Dec 1, 2016 by Ginny Marvin
  This marks the first big update to the IAB’s standard for mobile rich media ads in more than four years.
• Can tech conquer fake news?
  Dec 1, 2016 by Barry Levine
  Fraudulent news sites threaten the credibility of online content, but the question is whether technology can understand what is false.
• Getting the most out of your holiday emails
  Dec 1, 2016 by Scott Heimes
  With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers.
• Generating leads from content: Placing calls to action
  Dec 1, 2016 by Brian Massey
  What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers.
• [Podcast] Marketing Land Live #36: The Path to CMO with Deloitte’s Diana O’Brien
  Dec 1, 2016 by Matt McGee
  In this week’s show, we launch a new series, “The Path to CMO,” with the first Chief Marketing Officer in the history of one of the biggest professional services companies in the world.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

• 5 Tools For Evaluating Which Hyperlocal Ads Work Best, streetfightmag.com
• Amazon Pinpoint helps developers keep users coming back to their apps, techcrunch.com
• Fitbit is reportedly buying troubled smartwatch maker Pebble for around $40 million, TechCrunch
• How Apps Are Reshaping Mobile Marketing, www.thinkwithgoogle.com
• How Consumers Find and Use Online Reviews for Local Businesses, www.marketingprofs.com
• Millennial Travelers: Mobile Shopping and Booking Behavior, www.thinkwithgoogle.com
• Mobile App Marketing: How To Attract & Keep Customers Engaged, www.aimclearblog.com
• Mobile Devices Driving Longer Holiday Shopping Season, www.adweek.com
• Survey: 50% of Users Have Never Paid to Download an App, www.adweek.com
• What is a Progressive Web App and Who Should Be Using It?, www.bruceclay.com

Other Items

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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