Marketing Day: Super Bowl LI brands, Progress CMO interview & Facebook advertisers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day
  Dec 2, 2016 by Amy Gesenhues
  With just over two months to go before next year’s Super Bowl, brands are releasing their plans for the big game.
• Consumer citations are the future of local SEO
  Dec 2, 2016 by Julian Connors
  What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.
• 2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
  Dec 2, 2016 by Peter Isaacson
  Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.
• Progress CMO says marketing runs through her veins as she follows in her Mom’s footsteps
  Dec 2, 2016 by Amy Gesenhues
  Get to Know: Progress CMO Melissa Puls
• Branch branches out, offering deep links to apps from dynamic remarketing ads
  Dec 2, 2016 by Barry Levine
  The company said its new Deep Linked Feeds for Dynamic Ads is the only such solution that works on all operating systems, in all situations.
• Nielsen-backed OurCart startup launches Snapstar app to incentivize brand loyalty for grocery shoppers
  Dec 2, 2016 by Barry Levine
  Company says it’s the “first grocery brand loyalty app powered by receipt scanning tech.”
• 6 battles your content must fight and how to equip it for victory
  Dec 2, 2016 by Stoney deGeyter
  Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective.
• Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year
  Dec 2, 2016 by Greg Sterling
  Social media ranked by survey respondents as a top 3 source for new customers.
• The future of digital advertising creativity and how to get ready
  Dec 2, 2016 by Peter Minnium
  What lies ahead for digital advertising creativity? Contributor Peter Minnium makes five predictions and explains what you can do to prepare.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Reputation Management

Social Media

Video

• 3 Male Beauty Influencers Talk YouTube, Fans and Finally Getting Brand Recognition, www.adweek.com
• Facebook Knows What You’re Streaming, Bloomberg
• How to Grow a Business Using YouTube, www.socialmediaexaminer.com
• In Video, Publisher Guarantees Spur Private Deal Success, adexchanger.com
• What Is Vlogging? Definition, History, & Impact On Media, mediakix.com
• YouTube has muted The Game Awards due to a copyright claim, venturebeat.com

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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Author: Amy Gesenhues

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