Marketing Day: Local search, an Amazon holiday report & adaptive analytics

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Don’t just appeal to a local searcher’s wants or needs, focus on the journey
  Jan 3, 2017 by Lydia Jorden
  You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.
• Paradigm shift: Has Google suspended defamation removals?
  Jan 3, 2017 by Chris Silver Smith
  Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google’s longstanding informal policy of granting court-ordered defamation removal requests.
• 4 steps to make your organic listings more effective
  Jan 3, 2017 by Jason Decker
  How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects.
• Report: Amazon led big retailers in digital ad spend increases during early holiday season
  Jan 3, 2017 by Ginny Marvin
  Digital and linear TV saw gains among half of the retailers measured.
• From retention to adaptive analytics, here’s your 2017 marketing preview
  Jan 3, 2017 by Chandar Pattabhiram
  Full-brain marketing and a sales/marketing convergence are some of the trends you can expect to see in 2017, according to contributor Chandar Pattabhiram.
• Start your SEO and SEM campaigns off fresh with tactics that work
  Jan 3, 2017 by Marketing Land
  Here’s to a great 2017 full of learning and growing your SEO and SEM success! View ticket options and rates here. We look forward to seeing you at SMX West, March 21–23 in San Jose!
• Digital analytics industry veteran roundup: What’s in store for 2017
  Jan 3, 2017 by David Booth
  What can we expect to see in the world of data and analytics in the coming year? Columnist David Booth asks industry partners, colleagues and competitors to weigh in with their predictions.
• 9 ways to sell on social media
  Jan 3, 2017 by Jordan Kasteler
  From Facebook’s Marketplace to Yotpo and Chirpify, columnist Jordan Kasteler suggests 9 platforms that can help you put your products in front of your customers on social media.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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