[Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google Home?

You’ve seen the numbers: Amazon sold an estimated 3+ million Echo devices just during the 2016 holiday shopping season, marking a 60 percent increase in Echo ownership. Looking ahead, another estimate predicts that more than 30 million voice-powered devices will be in homes by the end of this year. If that’s accurate, and the trend continues, we’re looking at a tidal wave of change in how consumers search for and receive information.

And any time consumer behavior changes significantly, it’s big news for marketers. In this week’s episode of Marketing Land Live, we visit with Gerry Murray, director of research for marketing and sales tech at IDC, who sees these intelligent agents on a similar adoption curve as mobile was many years ago. And he says marketers are going to have to change their playbook for a time when consumers are regularly interacting with bots and intelligent agents.

This episode runs 35 minutes, and you can listen below or use the link below to subscribe via your favorite podcast service.

We invite you to subscribe via iTunes or Google Play Podcasts.

Show Notes

In the age of intelligent agents, how does marketing work?

Facebook updates News Feed algorithm to focus on video completion rates

Snickers releases 4 Super Bowl LI teaser ads & says official spot will be filmed live

GoDaddy returns to Super Bowl with teaser ads riffing on viral cat videos & sneezing pandas

5 more brands launch Super Bowl LI ads: Hyundai, Turbo Tax, Lexus, Avocados from Mexico & Mr. Clean

Super Bowl LI advertisers: Here are the brands gearing up for game day

Sales, awareness of Amazon Echo skyrocket in Q4, analysts say

Report: By end of 2017 there will be more than 30 million voice assistants in US homes

Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.

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About The Author

Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.

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