Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Attention search marketers: ALL keywords are branded keywords!
Jan 23, 2017 by Larry KimColumnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns.
- SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of
Jan 23, 2017 by Jeff Eckman & Paul BensonWhat is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.
- Google Dance returns to SMX West
Jan 23, 2017 by Elisabeth OsmeloskiAfter successfully reviving the famed event for search marketers in 2016, Google once again invites SMX attendees to its Silicon Valley campus for an after-hours networking event on March 22, 2017.
- Google mobile search adds book previews
Jan 23, 2017 by Barry SchwartzYou can now read book previews directly on your smartphone from Google search.
- Ed Roberts activist Google Doodle honors leader of the disability rights movement
Jan 23, 2017 by Amy GesenhuesAs an early leader of disability rights, Roberts co-founded World Institute on Disability, the nonprofit organization focused on disability policy, research and consulting.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
Local & Maps
Link Building
Searching
SEO
Search Marketing
Go to Source
Author: Barry Schwartz
The post SearchCap: Google mobile books, Google Dance & SEM ROI appeared first on On Page SEO Checker.
source http://www.onpageseochecker.com/searchcap-google-mobile-books-google-dance-sem-roi/
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