Absolutdata launches an AI-based decision-making platform

Analytics firm Absolutdata is evolving from a provider of predictive and evaluative marketing tools to a platform for decision-making.

In early 2015, the company released NAVIK Converter, a tool to pinpoint which users of trial subscriptions are most likely to buy — and what kind of offers might lead them there.

In mid-2015, it launched the NAVIK Concept Test, a tool to speed up the process of evaluating product ideas. Last year, it unveiled its first tool with embedded AI, NAVIK SalesAI, for helping salespeople determine the most promising prospects and the best ways to reach them.

This week, the San Francisco-based firm is adding an artificial intelligence layer to its first two tools. NAVIK Converter is now NAVIK MarketingAI, NAVIK Concept Test is now NAVIK ConceptAI, and those products are combined with SalesAI to create the NAVIK AI Platform.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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