Live Blog: The Google Assistant keynote conversation at SMX West

Good morning from day one of SMX West 2017! We’re in San Jose, Calif., where the opening keynote conversation is set to begin at 9 a.m. PT. Jason Douglas, PM Director for Actions on Google, will be talking about Google Assistant with Search Engine Land’s Chris Sherman and Greg Sterling.

Douglas will be talking about the developer ecosystem that’s growing around Google Assistant, and specifically about “Actions” — Google’s term for tools and features that let brands, marketers, developers and others interact with users through Google Assistant. Think of Actions kinda like apps for a smartphone or tablet.

The keynote conversation is set to begin at the top of the hour, and we’ll be live-blogging right here once it gets started. So come back then, or just stay tuned, and feel free to refresh the page for the latest from SMX West!

Okay, we’re set to go. I’ll be using JD for Jason Douglas, CS for Chris Sherman and GS for Greg Sterling. (Cross your fingers that I can keep up with three people talking on stage!)

Jason is going to start with a brief presentation before the conversation begins.

He reminds the audience about Google’s mission to organize the world’s information. He says Google thinks we’re at an inflection point now in how information is accessed. Douglas talks about how Google was born in the era of organizing web content, accessible via a simple text box — users could type what they were looking for and get blue links to web pages and documents.

Technology doesn’t stand still, he says — computing has changed. We have computers in our pockets and we use them for doing more than looking for information. We order movie tickets and food. Our cars and TVs are computers. Computers are everywhere.

The cost is complexity.

About The Author

Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.

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