Marketing Day: Facebook Messenger, quality content & Optimizely’s OTT TV solution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• WebMD’s new Alexa health skill should go to pharmacy school
  Mar 9, 2017 by Greg Sterling
  The company’s Alexa skill didn’t understand drug names. Google Home performed much better.
• Facebook Messenger copies Facebook’s copy of Instagram’s copy of Snapchat Stories
  Mar 9, 2017 by Tim Peterson
  Messenger Day lets people post photos and videos to a running diary that expires after 24 hours, like they can on Facebook, Instagram and Snapchat.
• A technical argument for quality content
  Mar 9, 2017 by Dave Davies
  What defines quality content, and how can its value be quantified? Columnist Dave Davies reviews studies done on this topic and presents his conclusions.
• Why email is taking center stage in marketing innovation
  Mar 9, 2017 by Jason Warnock
  From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017.
• A healthier, happier social presence: Tips for health care marketers in 2017
  Mar 9, 2017 by Rob Begg
  The health care industry has been slow to embrace social media, but contributor Rob Begg explains how that’s shifting and what hospitals and pharmaceutical companies can do to improve their social listening.
• Optimizely expands its experimentation platform to OTT TV
  Mar 9, 2017 by Matt McGee
  New product supports video experiments in any over-the-top TV app that uses tvOS or Android TV.
• Video: See how Facebook inserts mid-roll ads in non-live videos
  Mar 8, 2017 by Tim Peterson
  Facebook has started inserting ads in the middle of some non-live videos. Here’s what it’s like to watch one.
• 6 steps to creating high-converting native ads
  Mar 8, 2017 by Digital Marketing Depot
  Reaching your target audience and gaining traction and interest with native ads is far more complex than simply slapping up an ad that will integrate with a medium. Make sure your native ads are working for you. With the threat of ad blocking, creating native ads the right way is growing in importance.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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