Marketing Day: Google’s location tracking, mobile marketing ROI & Facebook Messenger

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Google’s location tracking is better now than ever before
  Mar 3, 2017 by Andy Taylor
  Columnist Andy Taylor notes that Google has improved its ability to track search traffic at the ZIP code level, which is good news for advertisers who employ granular geographic targeting.
• Here’s how & why CDPs differ from CRMs & DMPs
  Mar 3, 2017 by Barry Levine
  We asked an executive from RedPoint Global if existing customer data systems do the same thing as Customer Data Platforms.
• [Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and more
  Mar 3, 2017 by Matt McGee
  In this week’s show, the Marketing Land crew talks about where Snapchat is headed now that its parent company has gone public. We also discuss the video ad implications of YouTube’s new OTT TV offering and what advertisers can do about fake news and hyperpartisan sites on the Google Display Network.
• Should you bother rewriting your ads?
  Mar 3, 2017 by Jacob Baadsgaard
  Rewriting and testing your ad copy may not be the most glamorous way to improve your paid search campaigns, but columnist Jacob Baadsgaard points out that it can be an incredibly effective way to get more bang from your budget.
• How bots ruin on-site experiences for real humans
  Mar 3, 2017 by Liad Agmon
  Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond advertising.
• How to create a competitive content insights report step-by-step
  Mar 3, 2017 by Rachel Lindteigen
  Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier.
• Locksmiths try again to sue Google over fake local listings
  Mar 3, 2017 by Greg Sterling
  Search engines can assert immunity under Section 230 of the Communications Decency Act.
• Why mobile marketers need to start measuring ROI right now
  Mar 3, 2017 by Shani Rosenfelder
  Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement.
• Whitelists vs. blacklists for programmatic media
  Mar 3, 2017 by Kevin Lee
  Should you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to programmatic advertisers.
• Google sunsets its AdSense plugin for WordPress
  Mar 3, 2017 by Ginny Marvin
  Google says automatic ads and upcoming initiatives will fulfill the plugin’s functionality.
• Facebook Messenger adds option for chatbots to avoid chatting
  Mar 2, 2017 by Tim Peterson
  Messenger bots can prevent people from typing in text to reply and make them use non-native menu buttons instead.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

• 5 Steps to an Effective Employee Advocacy Program, Marketo
• 6 Targeting Options on Pinterest, 3Q Digital
• Create Facebook Lookalike Audiences From Multiple Countries or Regions, Jon Loomer Digital
• Does Facebook advertising even work a lick?, Digiday
• Facebook adds a travel-planning feature called “City Guides”, TechCrunch
• How to Recover From a Big Social Media Blunder, Search Engine Journal
• Improving News Literacy Through Collaboration, Facebook Media
• Inside Facebook’s pitch for entertainment content, Digiday
• Publishers Weigh In: Snapchat Vs. Instagram Stories, AdExchanger
• Twitter Ads vs. Facebook Ads: The Social Advertising Smackdown, Flyte New Media
• User Demographics of the Top 7 Social Networks, MarketingProfs

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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