Marketing Day: Seasonal SEO, bad content marketing advice & a digital ad report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Seasonal SEO: Identifying your merriest times of the year
  Mar 14, 2017 by Laura Scott
  Are you tuned in to the seasonal trends that impact your website traffic? If not, check out columnist Laura Scott’s tips for determining which ones may present opportunities for your brand.
• Assessing the maturity of your organization’s messaging program
  Mar 14, 2017 by Jose Cebrian
  Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy.
• Manufacturing FAQs: The workhorse of content and search marketing
  Mar 14, 2017 by Dianna Huff
  Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages.
• Marketers: Track emotions, not just numbers
  Mar 14, 2017 by John Donnelly III
  Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers.
• Study: Ads in editorial stream beat search, social for visibility and recall
  Mar 14, 2017 by Greg Sterling
  Ads in editorial were fully visible for 44 seconds vs. 6 seconds in search and 3 seconds in social.
• The rise of bad content marketing advice
  Mar 14, 2017 by Rebecca Lieb
  Columnist Rebecca Lieb believes it’s time for content marketers to put the kibosh on poor writing and link-bait and instead put content strategy ahead of tactics.
• Report: Facebook’s display ad domination to grow as US digital ad spend hits $83B in 2017
  Mar 14, 2017 by Ginny Marvin
  Google to see total ad revenues jump nearly 15% in the US. Snapchat and Amazon to gain US mobile ad share.
• SMX West is just days away. Reserve your seat now!
  Mar 14, 2017 by Marketing Land
  We’re one week away from the 10th edition of SMX West – the premier search marketing conference on the West Coast! Don’t miss your chance March 21-23 in San Jose to get actionable SEO and SEM tactics that will drive your campaign’s success. It’s not too late to secure the best pre-conference rates!

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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Author: Amy Gesenhues

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