Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Optimizing for Mobile Search: A checklist to improve local SEO
Mar 13, 2017 by Digital Marketing Depot
Mobile devices now account for nearly 60 percent of all searches. Are your local sites and landing pages in the best position to show up in the SERPs and engage mobile consumers? Join us for an in-depth look at how to optimize your location-based marketing strategy for the mobile consumer. - SEM account management: Part 1 — How to avoid getting fired
Mar 13, 2017 by Ted Ives
In the first of his three-part series on how to be a great SEM account manager, contributor Ted Ives discusses some basic mistakes newbies make that could cost them their jobs. - Why you shouldn’t have to hate your ESP
Mar 13, 2017 by Chip Scully
Nine out of 10 marketing professionals say that email is important to their business — so why do so many settle for an email service provider they don’t like? Columnist Chip Scully explores the issue. - Cutting-edge martech? 65% of brands have no plans to invest this year
Mar 13, 2017 by Matt McGee
In a new survey, marketers say technologies like virtual reality and machine learning will have a huge impact in coming years, but they don’t plan to invest in them just yet. - The magic behind the Instant Pot viral phenomenon (and the CEO’s favorite recipe)
Mar 13, 2017 by Brian Patterson
Columnist Brian Patterson interviews the CEO of Instant Pot, Robert Wang, for his insights into how to successfully market a product and cultivate a following. - How marketers should be thinking about voice search
Mar 13, 2017 by Andrew Ruegger
In the age of voice search and assistants, columnist Andrew Ruegger discusses how marketers should be adjusting their strategies to stay competitive. - Television meets internet in emerging new ATSC 3.0 standard
Mar 13, 2017 by Barry Levine
If popular, this next-gen TV could mean addressable viewers, interactivity, coupons delivered with programs and true cross-channel campaigns.
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
- Facebook Updated Its Policies to Remind Developers Not to Use Its Data for Surveillance, Adweek
- Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business, The Buffer Blog
- How to Build a Smart Yet Simple Social Media Marketing Plan, Content Marketing Institute
- How to Create Facebook Ads for Instagram Stories, Jon Loomer Digital
- How to Present Your B2B Social Media Planning Deck, Simply Measured
- Is Social Media Right For Your Business?, Pushing Social
- LinkedIn Publishing Trends Every Marketer Must Know, Content Marketing Institute
- Snapchat Discover publishers face tough challenge as platform chases TV, Digiday
- What Is An Influencer On Social Media? Definition, Examples, MediaKix
- Why LinkedIn Interface Data Never Matches, Clix Marketing
Video
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Author: Amy Gesenhues
The post Marketing Day: SEM account management, cutting-edge martech & more appeared first on On Page SEO Checker.
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