SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Your playbook for click-to-call paid search is here
  Mar 20, 2017 by Digital Marketing Depot
  Consumers now click on “Call” buttons from search ads and landing pages by the billions. To stay competitive, marketers must change their desktop-centric thinking and adopt new mobile-first ad, bidding, and attribution strategies for call conversions.
• Twiggle offers plug-and-play semantic search to online retailers
  Mar 20, 2017 by Greg Sterling
  Company says its sophisticated search can be implemented without replacement of existing enterprise search.
• Google thaws (a little) on defamation cases
  Mar 20, 2017 by Chris Silver Smith
  Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation.
• SEM account management: How to improve account performance
  Mar 20, 2017 by Ted Ives
  In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and performing well.
• Google: Hacked sites increased 32% in 2016
  Mar 20, 2017 by Barry Schwartz
  Google is encouraging webmasters and site owners to verify their sites in Google Search Console to help both prevent and fix website hacks.
• Spring equinox 2017 Google doodle marks 1st day of spring in the Northern Hemisphere
  Mar 20, 2017 by Amy Gesenhues
  Today’s animated doodle ushering in spring shows a mouse at work, completing its spring cleaning rituals.
• What happens when Google pushes into branding and messaging?
  Mar 20, 2017 by Pauline Jakober
  As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding.
• Use Artificial Intelligence to bridge the gap between data and personalization
  Mar 17, 2017 by Digital Marketing Depot
  Marketers today have access to exceptional amounts of data. While “big data” was once a luxury only available to the largest enterprises, it is now available to even the smallest organizations. But the actual management, organization and analysis of the resulting volume of data quickly becomes an insurmountable task.
• DMOZ has officially closed after nearly 19 years of humans trying to organize the web
  Mar 17, 2017 by Danny Sullivan
  The closure marks the final end of a chapter of humans trying to organize the web.
• Google to further dilute exact match in AdWords; will ignore word order & function words
  Mar 17, 2017 by Ginny Marvin
  Not just for plurals anymore, close variants will extend to include word ordering and function words in inexact match keywords.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Link Building

Local & Maps

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SEM / Paid Search

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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Author: Amy Gesenhues

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