Wayin opens a store where marketers can reuse their most successful campaigns

Why can’t digital ad and marketing campaigns be repurposed, the way you might reuse page templates from a website?

That’s the idea behind the Wayin App Store, a repository of interactive campaigns and components that was released this week by digital campaign platform Wayin. A sample screen:

CEO Richard Jones told me that “no other platform in the world allows you to save the [advertising/marketing campaign] experiences in a searchable library.” He cited research showing that 40 to 60 percent of campaign budgets goes to “non-working spend,” such as agency or production time.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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