Branch offers first deep-linking from ads on AMP pages to app content

Google’s AMP pages are known for their speed in loading from mobile search results. But, using a stripped-down version of HTML, AMP pages still lack much of the functionality that helps publishers make money.

To help fill that gap, deep-linking provider Branch.io has released a version of its Journeys, called AMP Journeys. The Palo Alto, California-based company said this is the first time deep-linking has been offered from ads on AMP pages to apps.

The original Journeys provided deep links from mobile web content directly into specific content inside an installed app. AMP Journeys delivers banner ads (which sit at the bottom of an AMP page) or interstitial ads (which reside between AMP pages), and then deep-links inside those ads directly to specific content inside an installed ad.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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